Social Media Manager

ZIMMERMANN is a global luxury fashion brand, founded in Sydney in 1991 by sisters Nicky and Simone Zimmermann. Renowned for its signature approach to sophisticated femininity, distinctive prints, and exceptional craftsmanship, the brand is present across Australia, Europe, the Americas, the Middle East and Asia.

Nicky Zimmermann’s creative vision and Simone Zimmermann’s strategic leadership have formed the foundation of the brand’s success. Their partnership – balancing design innovation with strong commercial direction – remains central to ZIMMERMANN’s identity and growth.

Today, ZIMMERMANN continues to redefine modern luxury with collections that celebrate self-expression. Grounded in Australian sun-soaked optimism, the brand resonates with women around the world. Our global teams are united by a shared commitment to creativity, quality, and evolving the brand with integrity and purpose.

At ZIMMERMANN, our people are at the heart of everything we do. We are committed to empowering talented individuals to build meaningful careers within an inclusive, collaborative, and forward‑thinking environment – where craftsmanship and innovation are celebrated, and individuality is valued.

The Opportunity

ZIMMERMANN is seeking a talented Social Media Manager, to join our Brand Marketing team, where you'll play an important role in owning social media content and elevating our brand's presence across key channels including Instagram, TikTok, YouTube, Pinterest and Facebook. In this position, you'll help support brand growth, digital innovation, and community engagement across new and existing global markets.

This opportunity is ideal if you're motivated by creativity, storytelling, data-driven decision making, and staying at the forefront of technology and enjoy contributing meaningful, measurable impact within a dynamic and fast‑paced environment.

As a Social Media Manager, you'll contribute to translating runway, campaign and atelier storytelling into platform-native content, bringing together strategic brand stewardship and hands‑on channel management to deliver outcomes that support ZIMMERMANN's continued evolution. You'll collaborate closely with global, cross‑functional teams, helping shape how the Digital, Brand & Content, and CRM functions operate today and grows into the future.

Key Responsibilities

As Social Media Manager, your responsibilities will include:

• Owning the Zimmermann social media strategy across all platforms, safeguarding brand tone, aesthetic consistency and narrative control
• Leading the creation of the organic social content calendar and overseeing community management, client engagement and creator/talent partnerships
• Partnering with Creative, Brand, Digital, PR and paid teams to translate campaigns and product stories into channel-specific content
• Monitoring the social media landscape, new platforms and tools to keep Zimmermann at the forefront of technology and client experience
• Delivering weekly, monthly and quarterly reporting on organic and paid social performance, with recommendations for optimisation
• Supporting paid social campaign creation, localisation initiatives and CN market-specific social content

What You Will Bring

To succeed in this position, you will bring:

• Tertiary qualifications in communications and/or marketing, or equivalent
• 5+ years in social media marketing
• Experience with Adobe Photoshop, Meta Ads Manager, TikTok Ads Manager and Google Analytics
• Strong copywriting and analytical skills
• Demonstrated ability to work autonomously, manage multiple platforms and prioritise across a fast‑paced content calendar
• Excellent communication and stakeholder‑management capabilities
• A genuine interest in fashion and digital technology

Why Join ZIMMERMANN?

• Flexible work options that support balance and wellbeing
• Access to tailored development plans and learning opportunities
• Generous employee benefits and product discounts
• Clear pathways for career progression within a global organisation
• A collaborative, high‑performing, and inclusive team culture

Please note that only shortlisted candidates will be contacted.

ZIMMERMANN is an equal opportunity employer. We assess all applicants based on their individual capabilities, experience, and qualifications and are committed to fostering a diverse and inclusive workplace. If you have any support or access requirements, please let us know at the time of application so we can assist you throughout the recruitment process.