Social Media Manager

PURE is a global dating app committed to bringing honesty and fun into the dating world. We believe that dating is more than just swiping – it's a journey where everyone can discover something special, regardless of their preferences.

We're looking for a Social Media & Content Manager to join our Brand team, shape our voice across platforms, and drive meaningful engagement with our rapidly growing global community.

What will you do?

• Own and execute PURE's social media strategy across key platforms (Instagram, TikTok, X, and beyond), with clear KPIs for growth, engagement, and conversion
• Create bold, premium campaigns that spark real conversations around dating, relationships, and connection, always in PURE's distinctive voice
• Turn cultural moments and trends into fast, timely content opportunities that amplify PURE's mission
• Plan, shoot, and edit UGC-style and creator-led content — comfortable stepping in front of the camera yourself when a piece calls for it
• Build and nurture a highly engaged community through proactive, authentic interaction — not just posting, but genuinely participating in conversations
• Tap into cultural conversations and spaces in a unique, courageous way, understanding when and how to show up so PURE's tone and voice reach the right audience, in the right space, at the right moment
• Plan and run paid social campaigns end-to-end, from setup through optimization and reporting, as a core, high-priority part of the role
• Lead a data-driven content strategy, using analytics to optimize performance and ROI
• Partner closely with product, design, copy, and performance teams to translate product moments and features into culturally relevant content
• Build strong working relationships across internal teams and outside partners, brands, creators, and collaborators, balancing independent ownership of your work with genuine cross-functional collaboration
• Take creative risks, pilot new formats, test bold ideas, and learn fast from what works and what doesn't

Who are we looking for?

• 5+ years driving social media strategy and execution for consumer brands, ideally with some product marketing exposure
• Hands‑on experience running paid social ad campaigns – setup, optimization, budget management, and performance reporting
• A track record of growing audiences organically and understanding paid social fundamentals
• Strong portfolio showing campaigns that drove real, measurable results – not just vanity metrics
• Comfortable being on camera and creating fast, native‑feeling UGC content, not just briefing others to do it
• Comfortable working in a sex‑positive space, and shows up creatively and consciously within it
• Experience navigating sensitive or nuanced topics with tact, authenticity, and cultural awareness
• A genuinely curious, cross‑functional mindset – happy working closely with product, design, and performance teams rather than in a silo
• Global perspective – has worked with or is curious about audiences outside a single home market
• Genuinely plugged into dating, relationships, culture, music, art, and nightlife – someone who's already living in these worlds, not just observing them
• Creative problem‑solver who can work within (and cleverly around) platform content guidelines

What do we offer?

• Yearly performance bonus
• The chance to work on a product in its growth stage, with real influence on its direction
• Yearly education budget

Apply now and help us lead the charge in the evolving world of dating!