Social Media Manager

What You Will Do

At Joko, our goal is to turn social media into a primary engine for brand awareness and user acquisition. As Social Media Manager, you will own the strategic distribution of Joko’s voice across the digital landscape and bridge the gap between creative production and algorithmic performance using a data‑first approach and cutting‑edge AI tools.

Key Responsibilities

• Build and execute Joko’s social media growth and distribution strategy: design and run a multi‑channel strategy across platforms such as Instagram, TikTok, and Facebook to maximize reach, engagement, and positive brand sentiment.
• Master platform algorithms and distribution mechanics: test formats, hooks, posting cadence, and platform‑native features to improve organic reach and ensure every piece of content performs at its highest potential.
• Implement AI‑powered community operations: deploy and manage automation tools to handle routine community interactions such as DMs, FAQs, and tagging while maintaining Joko’s tone of voice.
• Act as the human‑in‑the‑loop for high‑impact interactions: step in during sensitive conversations, viral moments, and interactions with brand advocates to ensure thoughtful and on‑brand responses.
• Anticipate trends and cultural shifts: actively monitor social platforms and emerging conversations to identify opportunities for Joko to participate early and stand out.
• Translate trends into actionable creative direction: turn social insights and cultural signals into clear briefs for the Content Creator to ensure our output remains relevant, distinctive, and thumb‑stopping.
• Own social media performance and insights: manage our social media dashboards, track advanced performance indicators such as share of voice, virality, and assisted conversions, and provide actionable insights to guide our content strategy.
• Expand Joko’s social media ecosystem: develop initiatives that amplify our reach beyond owned channels, including creator collaborations, ambassador programmes, and proactive brand participation in key social conversations.

Who We're Looking For

• At least 5 years of experience in Social Media Strategy, Growth Marketing, or Brand Management, preferably in a fast‑paced B2C startup or top‑tier agency.
• Strategic mindset: you understand how a TikTok video fits into a 12‑month brand vision.
• AI savvy: you are excited about using AI to automate the boring parts of the job so you can focus on the big picture.
• Data literacy: comfortable with data visualization tools and able to turn a spreadsheet of metrics into a compelling narrative for the CMO.
• Editorial excellence: native in French and perfect English proficiency; a social‑first writing style that is witty, concise, and aligned with Joko’s DNA.
• Project leadership: able to lead a content calendar and coordinate between the Creative, Growth, and Brand teams without losing sight of deadlines.
• Growth instinct: obsessed with virality mechanics and proven track record of growing accounts or launching successful social campaigns.

Benefits

• Flexible remote: choose to work from our Paris office or from home with no constraints; if you live elsewhere we can provide access to a coworking space and budget.
• Work from anywhere: work from most countries worldwide for up to 3 months per year.
• Top‑market compensation.
• Equity for everyone.
• Half‑day each week dedicated to learning new AI tools.
• Yearly offsite in amazing locations and budget for team‑building events and monthly in‑person gatherings.
• Contribution to your ClassPass subscription.
• 8‑week paid leave for the second parent (100 % paid).
• and more—see full list.