Social Media & Content Manager

• Define and manage Lunii’s editorial strategy across Instagram, Facebook, TikTok, and Pinterest
• Build and manage the editorial calendar in collaboration with internal teams
• Identify editorial opportunities, trends, and formats to strengthen brand visibility and engagement
• Coordinate content creation with the graphic designer and external partners
• Conceptualize, produce, publish, and optimize content tailored to each platform
• Develop and build loyal communities
• Manage moderation and interactions with the parent community
• Monitor channel performance, analyze KPIs, and provide optimization recommendations
• Support key commercial campaigns and coordinate the related communications
• Monitor social media practices, content trends, and industry innovations
• Cover for the Community Manager during their maternity leave
• Report to Valentine, Marketing & Communications Manager

Requirements

• At least 3 years of social media experience in a B2C environment
• Ideally, experience with a brand launch, repositioning, or rebranding project
• Strong understanding of Instagram, TikTok, Facebook, and Pinterest best practices
• Ability to develop a consistent editorial strategy and translate it into high-performing content
• Proficiency with planning, reporting, and performance analytics tools (Agorapulse, Meta Business Suite, Google Analytics, or equivalent)
• Ability to analyze content performance and turn data into actionable recommendations
• Strong creative instinct and a continuous focus on emerging formats and trends
• Excellent writing skills and the ability to adapt tone to different audiences
• Minimum B2 level of English

Core Competencies

Demonstrates expertise in developing and managing editorial strategies across multiple social media platforms, with a strong focus on content optimization and community engagement. Proficient in analyzing performance metrics to drive actionable insights and enhance brand visibility.

Highest-signal resume keywords

• Social Media Experience
• Editorial Strategy Development
• Content Performance Analysis
• Community Management
• Proficiency in Analytics Tools

Hard Skills

• Content Creation
• Editorial Calendar Management
• Trend Analysis
• Content Optimization
• B2C Marketing

Soft Skills

• Excellent Writing Skills
• Creative Instinct
• Adaptability to Audience Tone

Industry Keywords

• Brand Launch
• Repositioning
• Rebranding
• Social Media Best Practices
• Community Engagement

Tools & Technologies

• Agorapulse
• Meta Business Suite
• Google Analytics