Social Media & Community Manager

As part of the Digital Marketing team, you will lead the development and management of Bandai SAS’s owned media presence. Your role will focus on growing and engaging the fan base across social media platforms while maximizing video content performance.

You will design and implement impactful social media strategies aligned with company objectives, working closely with Brand Marketing teams to connect with target audiences and support the commercial success of Bandai products.

Responsibilities

Your main responsibilities will include (non-exhaustive list):

• Select the most relevant social media platforms and develop strategies based on target users
• Define and execute the strategic roadmap for the official YouTube channel, including content planning and performance optimization
• Track and analyze KPIs aligned with business and financial objectives, and manage the allocated budget
• Apply a continuous improvement approach (PDCA cycle) by monitoring and analyzing the performance of social media campaigns using analytics tools, and providing regular performance reports
• Oversee the planning, production, and licensor approval process of original content tailored to the target users
• Manage day-to-day community management across social media platforms
• Build and maintain a strong network of influence partners to develop commercial initiatives
• Manage paid social media advertising campaigns to optimize conversions and return on investment (ROI), while overseeing the budget
• Collaborate with Brand Marketing teams to align objectives and maximize results, as well as plan the editorial calendar and key highlights while ensuring overall message consistency