Social Data for Insight Manager (F/M)

Within the Media Research Image department, LVMH is seeking a Social Data for Insight Manager to strengthen the Group’s Research expertise and transform social data augmented by AI into meaningful and actionable insights for our Maisons and divisions.

Job Responsibilities

Under the supervision of the Data for Insights & Measurement Senior Manager, this person will :

Lead the global social listening programme

• Manage the day-to-day global social listening programme across Group functions, divisions and Maisons – supporting the transition towards the new AI powered tool that is being implemented.
• Act as the main contact for internal teams and Maisons, including onboarding, training and support custom-studies together with the group Social listening agency of record.
• Set quality standards for queries and reporting and challenge the agency’s outputs, methodologies and innovation.
• Produce recurring reports (ex. Fashion Show analyses) and ad hoc analyses that turn social data into clear findings for Group and Maisons stakeholders.

Explore and implement new social intelligence solutions

• Optimize the value of existing tools, data sources and functionalities leveraging AI capabilities.
• Monitor the market and identify social insight solutions suited to different business needs liaising with other LVMH Holding teams (Open Innovation).
• Lead pilots and proof-of-concept projects.
• Evaluate each solution’s relevance and scalability and lead the implementation of selected solutions.

Build and lead the trend-identification capability

• Establish the Group’s social-data-driven trend-identification capability by defining the framework, methodology, solutions and operating model.
• Track shifts in consumer conversations to identify weak signals, emerging behaviors, new narratives and changing expectations, and translate them into potential opportunities and risks across Maisons, division and markets.

Expand the use of social data

• Lead the development of continuous social-data indicators to strengthen brand equity measurement.
• Explore how data from digital platforms can support consumer, brand and cultural insights.
• Develop and test new use cases that connect social data with broader insights and measurement needs.
• Leverage artificial intelligence to accelerate integration and use of social data, including AI agents, MCP-enabled solutions and automated insight generation.

Profile

Minimum 5 years of professional experience in social listening or social intelligence, gained on the agency or client side. Proven experience producing social insight reports, including trend research, consumer understanding, brand analysis and category analysis. Proven experience in building and refining queries and analytical frameworks, and in analyzing large volumes of unstructured social and digital data. Strong hands-on experience with at least one leading social listening platform (Meltwater, Talkwalker, Brandwatch etc,.) Strong understanding of social/digital platforms, online communities and creators. Experience combining social listening data with brand, communication, media or performance objectives would be a strong advantage. Excellent project management skills including multi-country, multi-phased projects. Eager to push new thinking and methodologies, leveraging AI solutions. LVMH reconnaît et recrute tous les Talents.