SEO/GEO Manager

Overview

Wooclap is a fast-growing edtech company on a mission to make learning more interactive and impactful . Used by millions of teachers, trainers, and students worldwide, our platform helps turn passive audiences into active participants . Our flagship product, Wooclap , is trusted by leading educational institutions such as UCLouvain, KU Leuven, Université libre de Bruxelles (ULB), HEC Paris and École Polytechnique, as well as major companies including Solvay, Deloitte, BNP Paribas Fortis, TotalEnergies, and Vinci. More recently, we launched Wooflash , a revision platform designed to complement Wooclap by supporting pedagogical continuity and personalized learning paths.

With a team of 80+ passionate people, you can choose to work from our Brussels or Paris office , joining a diverse, supportive, and collaborative environment focused on building meaningful products with real-world impact .

Responsibilities

• Own and execute Wooclap’s global SEO strategy , aligned with product, acquisition, and international growth
• Identify and prioritize SEO opportunities across technical, on-page, content, and authority building
• Set up SEO tooling, KPIs, dashboards, and reporting , and share insights with Product & Marketing teams
• Drive organic performance across the full funnel , from keyword research to content and page optimization
• Lead international SEO expansion (local intent, languages, site structure, hreflang)
• Explore and activate new search channels , including AI-powered search and emerging platforms
• 3–7+ years of SEO experience , ideally in a SaaS or international B2B environment
• Strong expertise across technical, on-page, content, authority, and analytics
• Proven experience with dashboards, KPIs, and performance tracking
• Strong analytical mindset: able to size opportunities, prioritize, and model impact
• Experience with international SEO and multi-market strategies
• Hands-on profile : comfortable executing as well as defining strategy
• Curious, autonomous, structured, and proactive
• Purpose-driven impact – Help millions of students and learners engage more effectively with education
• A collaborative, international team – Join 80+ Wooclapers who value trust, curiosity, and teamwork across borders
• Flexible work arrangements – Flexible schedule and remote-friendly work
• Tangible perks
• 100% covered health insurance for you and your kids (Alan)
• Learning budget: €150/year on top of trainings
• Monthly remote work allowance for all employees