Segment Lead FR - Team Market Strategy

Market Strategy – Segment Lead

Location: Paris. Salary: €63k–85k gross per year, depending on experience.

Minimum 8 years of experience in Product Marketing, GTM, Sales Strategy or Consulting leadership roles, Master’s degree in Business, Sales, Marketing or equivalent, English level C1.

What you will do

As a Segment Lead, you will reach market leadership within your segment. To achieve this, you will:

• Build a deep understanding of the market, customers, and competition.
• Define a clear strategic vision and winning position.
• Drive data‑informed prioritization and resource allocation.

This highly strategic role requires strong transversal influence and sits at the intersection of Business and Product, combining strategic thinking with operational impact. You will work closely with Product, Sales, Marketing, and Customer Success teams, collaborating with other segment leaders to build shared knowledge and scale best practices.

Key Areas of Responsibility

• Market Intelligence – Act as the in‑house strategic expert on your segment: analyze customer needs, competitors, and market dynamics; build actionable market intelligence to support GTM teams; identify opportunities and risks.
• Segment Positioning – Define how we win in your segment: define ICPs, buyer personas, target market; translate product capabilities into differentiated value propositions and messaging; define pricing strategies and distribution channels.
• GTM Strategy Definition – Build a data‑driven strategy to accelerate growth: conduct data analysis and field investigations to identify growth drivers; deliver strategic recommendations to leadership; influence product roadmap through market insights.
• GTM Strategy Execution & Enablement – Ensure strategy turns into impact on the ground: roll out GTM strategy and drive execution across teams; equip teams with effective assets (sales decks, battle cards, training); monitor performance and refine plays based on results.

Success looks like

A clear and differentiated segment strategy and positioning, measurable improvement in win rate, conversion and sales efficiency, strong alignment across Product, Sales, Marketing, Channel and Customer Success, a structured and data‑driven approach to GTM decision‑making, and increased segment growth and market leadership over time.

You might be a great fit if you

• Have 8+ years of experience in Product Marketing, GTM, Sales Strategy or Consulting leadership roles.
• Demonstrate strong influence across functions, with proven experience working with senior stakeholders.
• Are comfortable manipulating and analyzing data to build a 360° view of your market and business.
• Combine strong business acumen with the ability to go deep into product topics.
• Are able to articulate clear strategies and storytelling in spite of complexity or uncertainty.
• Are customer‑obsessed and driven by insights to inform decisions.
• Are hands‑on and close to the field, willing to engage directly with customers, sales teams and day‑to‑day execution.
• Are comfortable operating in fast‑scaling, high‑growth environments.
• Have knowledge of the HCM market (a plus).