Segment Lead FR - Team Market Strategy

Overview

We are looking for a Segment Lead in the Market Strategy team within Marketing, based in Nantes. The role focuses on building and scaling go‑to‑market strategies for distinct business segments, aligning Product, Sales, Marketing, Channel, and Customer Success around shared priorities. The position requires a master’s degree in Business, Sales, Marketing or equivalent, at least 8 years of relevant experience, and C1 English proficiency.

Compensation ranges from €69k to €80k gross fixed per year, depending on experience.

Responsibilities

• Build a deep understanding of your market, customers, and competition.
• Define a clear strategic vision and winning position for your segment.
• Drive data‑informed prioritization and resource allocation.

Market Intelligence

• Analyze customer needs, competitors, and market dynamics.
• Build actionable market intelligence to support GTM teams.
• Identify opportunities and risks.

Segment Positioning

• Define ICPs, buyer personas, and target market.
• Translate product capabilities into differentiated value propositions and messaging.
• Define pricing strategies and distribution channels.

GTM Strategy Definition

• Conduct data analysis and field investigations to identify growth drivers.
• Deliver strategic recommendations to leadership (e.g., QBRs).
• Influence product roadmap through market insights.

GTM Strategy Execution & Enablement

• Roll out GTM strategy and drive execution across teams.
• Equip teams with effective assets (sales decks, battle cards, training).
• Monitor performance and refine GTM plays based on results.

Requirements

• A clear and differentiated segment strategy and positioning.
• Measurable improvement in win rate, conversion, and sales efficiency.
• Strong alignment across Product, Sales, Marketing, Channel, and Customer Success.
• A structured and data‑driven approach to GTM decision‑making.
• Increased segment growth and market leadership over time.

Qualifications

• Have 8+ years of experience in Product Marketing, GTM, or Consulting leadership roles.
• Demonstrate a strong ability to influence cross‑functionally, with proven experience working with senior stakeholders.
• Are comfortable manipulating and analyzing data to build a 360° view of your market and business.
• Combine strong business acumen with the ability to go deep into product topics.
• Are able to articulate clear strategies and storytelling in spite of complexity / uncertainty.
• Are customer‑obsessed and driven by insights to inform decisions.
• Are hands‑on and close to the field, willing to engage directly with customers, sales teams, and day‑to‑day execution.
• Are comfortable operating in fast‑scaling, high‑growth environments.
• Knowledge of HCM market is a plus.