Sb HCP Global Marketing Lead - All Genders

The HCP Global Marketing Lead will be responsible for defining and executing the global marketing strategy aimed at healthcare professionals (HCPs) for our OTC probiotic Saccharomyces boulardii CNCM I-745.

Thanks to its unparalleled scientific track record and its presence in 95 countries, Saccharomyces boulardii CNCM I-745 has gained significant recognition and endorsement among healthcare professionals, becoming the gold standard in its category. However, as market competition intensifies and healthcare dynamics evolve, the role requires developing innovative strategies to engage, educate, and influence HCPs to drive product recommendations and prescriptions.

Responsibilities

• Develop and execute a global HCP marketing strategy: design and implement innovative marketing strategies to drive HCP engagement and loyalty by capitalizing on HCP new trends for our product across multiple regions.
• Conduct in‑depth market research and gather insights to understand the evolving needs, behaviours, and decision‑making processes of healthcare professionals; use these insights to inform marketing strategies and campaigns.
• Design and oversee medical education programs, including webinars, conferences, and continuing medical education (CME) initiatives, to engage and inform healthcare professionals about the uniqueness of Saccharomyces boulardii CNCM I-745.
• Collaborate closely with medical and regulatory teams to develop emotional and scientifically accurate marketing materials that effectively communicate product superiority to HCPs.
• Work closely with lead countries, medical R&D, regulatory, and regional marketing teams to ensure cohesive and effective marketing initiatives.
• Provide operational and strategic support to local and regional marketing teams to ensure alignment on local HCP strategy and its local execution.
• Establish KPIs and track the effectiveness of HCP engagement programs; provide regular reports and insights to senior management and recommend adjustments to optimise impact.
• Manage the HCP marketing budget, ensuring efficient resource allocation and maximum ROI.
• Work with external agencies specialising in healthcare marketing to execute campaigns; oversee agency performance, ensuring high‑quality output and alignment with brand guidelines.
• Collaborate with the Direct to Consumer (DTC) Global Marketing Lead to ensure alignment between HCP‑focused strategies and consumer‑facing campaigns, leveraging insights from both to maximise overall brand success.
• Recruit, develop, and lead a cohesive and effective marketing team; foster a collaborative and supportive team environment to achieve common goals and drive success.
• Act as a change agent by shifting the medical visit approach from product promotion to one focused on addressing the specific needs and challenges of healthcare professionals, fostering more meaningful and solution‑driven engagement.
• Ensure that all marketing activities comply with industry regulations, including pharmaceutical codes of conduct and medical marketing best practices.

Qualifications

• Education: Bachelor’s degree in marketing, business, life sciences, or a related field. MBA or advanced degree in healthcare or pharmaceutical sciences is a plus.
• Experience: Minimum of ten years of experience in marketing, with at least five years in a senior role focused on healthcare professionals within the pharmaceutical or consumer healthcare industry.
• Global experience: Proven experience managing global marketing campaigns targeting HCPs and working across diverse international markets.
• HCP marketing expertise: Deep experience in medical marketing, with a track record of successfully engaging and influencing healthcare professionals.
• Regulatory knowledge: Strong understanding of global regulatory requirements and ethical standards in healthcare marketing.
• Language skills: Fluency in English is required; fluency in French is a plus.
• This role is open to individuals with disabilities.

Contract Details

Contract type: Permanent position

Location: Gentilly HQ

Remote work: yes / Up to 2 days per week

Benefits

Work that matters – you contribute to a healthcare company driven by ethics, responsibility, and high standards.

You’ll join a workplace where trust, collaboration, and support are part of how we work every day.