Sales Representative HoReCa

Sales Rep — Hospitality & Venues (HoReCa)

France and Belgium Markets

About Soul Water

Soul Water is a premium mineral-water brand sold across the Netherlands, Spain, France, Belgium and selected export markets, through hospitality & venues, B2B and retail, and a growing number of digital channels.

We run deliberately lean: a small, senior core team that owns strategy, brand and relationships, supported by an automated backoffice and a flexible layer of specialist external partners. Our guiding principle is “automate the desk, outsource the hands, keep the brain” and internally we orchestrate; we don’t do everything in-house.

We’re scaling to 10X the company by 2030.

The Role

You’re interested and driven to grow Soul Water’s presence in the on-trade channels; including premium hospitality and venues in the French and Belgian market?

A field salesperson who builds relationships, wins listings, and turns them into recurring volume, that is what we need at Soul Water. You own your territory end to end.

What You'll Own

New HoReCa & venue accounts in your territory, from prospect, pitch, to close

Relationships with the venue Owners, F&B managers and Buyers

Listing growth and re-orders; keeping accounts active

Premium brand representation, including tastings, samplings, activations

Smooth fulfilment, in coordination with the back office and logistics colleagues

Targets You’ll Be Measured On

Number of new premium HoReCa / Venue accounts opened per month

Volume and re-order rate from your accounts per month

An active, well-maintained sales pipeline and account base

Who You’ll Work With

The commercial team, the sales back office / order desk, and local distributors and logistics partners

What We’re Looking For

Field sales experience in Beverage, FMCG or premium hospitality (on-trade)

Relationship-driven, autonomous and self-managing

Lives in / knows the territory France, Belgium (coastal areas + key cities)

Native French speaker plus speaks professional working English

Nice to Have

An existing on-trade network in your market

Experience launching or growing a premium beverage brand

How You Work

Autonomous and low-supervision: you plan your own territory and manage your own pipeline

Hands-on and in the field; comfortable owning targets part-time

Practical Details

Scope:part-time possible; territory-based and a base contract fee + sales bonus

Start:as soon as possible

Location:France (Riviera + major cities) or Belgium (coast + major cities)

Growth potential:scope to become the anchor commercial presence in your territory as the market grows

We are recruiting for this role in the periof of August & September of 2026. We take the time to get to know the right candidates before they joint he Soul Water team.