Sales & Marketing Intern (M/F) Northern, Eastern and Southern Europe

Recognized for their aesthetics, TAG Heuer watches are also known for their reliability, avant garde spirit, and technological content: a pioneer in Swiss watchmaking precision for over 160 years, the brand asserts its identity by combining performance, audacity, and expertise.

Attached to the Watches & Jewelry sector of the LVMH group, the TAG Heuer brand is looking for its future:

Internship – Sales & Marketing Intern (M/F) Northern, Eastern and Southern Europe

Duration: 6 months starting 01/07/2026. Location: Paris 8

Missions

Integrated within the sales department for Northern, Eastern and Southern Europe (NESE), you will work closely with the NESE team. You will thus have the opportunity to discover the challenges of distribution and communication around prestige products in an international context.

Responsibilities

Sales Support

• Support the sales team in daily operations, including customer account management (order tracking, monthly stock upload and verification, replenishment recommendations, incentives follow up)
• Prepare communication to introduce novelties to our retailers and follow up on launches performance in their first months (Sell In / Sell Out)
• Support market visits and performance management by preparing monthly reports and presentations.
• Contribute to sales analysis and market performance reviews.

Brand Ambassador program

• Monitor target achievement and engage with Brand Ambassadors.
• Oversee merchandising logistics and rewards distribution.
• Animate the Brand Ambassador community (e.g., via WhatsApp).
• Assist in organizing Brand Ambassador events and presentations.

Reporting / Analysis

• Prepare monthly performance overviews for franchise boutiques and top wholesale partners.
• Support Watches & Wonders event preparation (ID cards, order forms, presentation templates).
• Maintain up-to-date data in internal systems (e.g., POS management, Sell Out information).
• Conduct ad hoc analyses as needed.

Visual Merchandising

• Collaborate with the VM & Retail Executive to enhance in-store visual merchandising.
• Provide operational support for VM and Trade Marketing topics.

Event

• Provide logistical support for out-of-store marketing events.
• Assist with prototypes and gift management.

Media & PR

• Assist in preparing briefs for creative agencies and adapting media assets.
• Prepare social media assets for distribution to media agencies and retail partners.
• Consolidate PR monitoring and support documents (e.g., tracking files, press reviews).

Profile

Future graduate of a business school or equivalent program. Strong interest in luxury goods, marketing and sales. Proficient in common computer tools (PowerPoint, Excel…). Fluent in English and French. Organized, rigorous, proactive, and curious. Autonomous yet capable of working in a team and demonstrating interpersonal skills.