Sales Manager UK

We're a product-first team on a mission to help grow the cybersecurity culture

We want to instill cybersecurity good practices to employees in a way that’s actually effective, and entertaining enough so that employees don’t feel like they’re working. Think Duolingo but for cybersecurity.

We created a platform to easily rollout a cybersecurity awareness program: the platform sends chat-based 4‑minute long courses to teams. Following the courses, the other side of the platform simulates phishing attacks, to prepare employees to face hackers, but in a safe environment.

Created in 2020, Riot has raised $45m with leading investors (Y Combinator, Left Lane, Base10, Funders Club and Frst Capital) and is now protecting more than 2,000,000 employees in over 2,000 companies (including Intercom, Deel, and Deezer) all over the world.

Cybersecurity is everywhere. It’s impacting everyone, everyday, and it’s becoming the number one risk to any organization, whether it’s a small business or a big firm. Yet, the cybersecurity culture in most companies is a disaster. Hackers are leveraging this by targeting the weakest link: the employees. We’re on a mission to fix that.

Your role as a Country Launcher UK AE

We are looking for a Country Launcher UK reporting directly to Clément, VP Sales & Partnerships, to open and scale the UK market:

Phase 1 (Months 1–3): Close the first 10–20 Mid‑Market logos in a full‑cycle model to validate the local GTM.

Phase 2 (Months 4–6): Recruit and onboard the first 3 AEs while building a UK‑specific sales playbook.

Phase 3 (Months 6–12): Scale to 6–10 AEs and reach $500K in ARR at the end of 2026.

This role combines hands‑on sales execution with team leadership and offers a unique opportunity to build a market almost from scratch.

Your missions

1. Sales Execution

• Own the full sales cycle in the UK market, from prospecting to closing
• Target Mid‑Market accounts (up to 5000 FTEs)
• Lead sales cycles with multiple stakeholders (CISO, IT, CEO, etc.)
• Develop and execute a strong outbound strategy adapted to the UK market
• Build a high‑quality pipeline and consistently exceed revenue targets

2. UK Market Launch & Strategy

• Act as a local market expert for the UK
• Adapt Riot’s sales messaging, value proposition and positioning to the UK ecosystem
• Provide feedback to the Product team on local market needs
• Contribute to pricing, ICP definition and go‑to‑market strategy for the UK

3. Team Leadership & Scale

• Hire, onboard and coach the first Account Executives in the UK
• Set sales standards, best practices and playbooks
• Support team members in deal strategy, discovery and closing
• Foster a high‑performance and collaborative sales culture

4. Cross‑functional Collaboration

• Work closely with Product and Customer Success
• Ensure smooth handovers between Sales and Customer Success
• Represent the UK market internally within Riot