Sales Manager

By the Sea Resorts

170 Griffin Blvd, Panama City Beach, FL

Full Time

Sales Manager

Panama City Beach, FL | Hotel Portfolio Position

Do you have a strong understanding of hotel sales channels and a passion for driving revenue? We’re seeking an experienced, results-driven Sales Manager to lead sales efforts across a portfolio of independent and branded hotels in Panama City Beach, Florida.

What You’ll Do

As Sales Manager, you will drive business travel and group sales across multiple properties. You’ll focus on generating new business, nurturing existing accounts, and partnering with hotel operations teams to ensure a seamless client experience from initial inquiry through event completion.

• Develop and grow business travel accounts across a portfolio of branded hotels
• Manage group sales and servicing for both independent and franchise properties, with a primary focus on SMERF segments
• Proactively identify new business opportunities through prospecting, networking, and outside sales efforts
• Maintain accurate account, booking, and activity records within the CRM system
• Conduct site tours, client meetings, and sales presentations
• Negotiate rates, contracts, and concessions in alignment with revenue strategies
• Prepare and present proposals and contracts
• Collaborate closely with hotel operations teams to ensure successful on‑site execution
• Partner with leadership to develop strategies that increase occupancy, revenue, and market share
• Represent the hotel portfolio professionally within the local community and at industry events

What We’re Looking For

We’re looking for a motivated sales professional with a strong hospitality background and a proven track record of generating group business.

• Minimum of 2 years of hotel sales experience required
• Experience with major brands such as Hilton, IHG, Choice, or Wyndham preferred
• Familiarity with both branded and independent hotel environments
• Demonstrated ability to proactively generate new business and grow existing accounts
• Strong knowledge of hotel sales processes, contracts, and negotiation strategies
• Excellent communication, presentation, and relationship‑building skills
• Highly organized with the ability to manage multiple accounts and deadlines
• Proficiency in Microsoft Office (Outlook, Excel, Word, Teams)
• Experience with Opera Cloud PMS preferred

Why Join Us?

This is an exciting opportunity to make a meaningful impact across a growing hotel portfolio in one of Florida’s top beach destinations. You’ll play a key role in driving revenue, building lasting client relationships, and contributing to the success of multiple properties.

If you’re competitive, relationship‑driven, and thrive on bringing in new business, we’d love to connect.

This employer may use artificial intelligence (“AI”) to assist in evaluating candidates and making hiring decisions. To the extent the employer is using AI, it will be used to analyze a candidate’s video screening interview and to consider the candidate’s fitness for a position. The AI used to assist in evaluating candidates and making hiring decisions will review a candidate’s profile for employer‑identified characteristics and may be used to conduct screening interviews. In the instance that AI will be used to conduct screening interviews, the AI will transcribe the interview and assist in analyzing applicant responses, including to match to employer‑identified characteristics. The employer is not replacing human decision‑making with AI and humans will be reviewing and ultimately making decisions relating to a candidate’s application. As a candidate, you acknowledge and consent to the use of AI by employer in this manner.

By the Sea Resorts

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