Sales Director – SILMO International Optical Fairs and Opticians’ Equipment Exhibitions

• Contribute to defining and implementing the commercial policy in line with the events' business plans and overall strategy
• Manage the sales teams, cascade sales targets, and drive performance
• Ensure the effective allocation and optimization of team resources
• Support employee development and foster a work environment conducive to collective performance
• Define the business development strategy for SILMO Paris, SILMO Istanbul, and SILMO Riyadh
• Contribute to the business plan and develop sales materials and sales pitches with the Marketing team and Event Director
• Propose, implement, and monitor sales action plans
• Manage the prospect database and analyze target prospects
• Define the commercialization schedule, milestones, sales cycles, key dates, and objectives
• Leverage data, manage performance, and determine associated action plans
• Monitor floor-space allocation and optimize segmentation
• Drive achievement of revenue targets and prepare commercial performance reports
• Ensure the accuracy and timely updating of commercialization KPIs
• Monitor the budget, prepare revenue forecasts, and control overdue payments
• Evaluate sales initiatives and implement corrective actions with the Marketing team
• Monitor the activity of sales representatives and external agents
• Contribute to post-show debriefs and compile recommendations for the following edition
• Organize, allocate, and optimize team assignments
• Anticipate recruitment needs and employee development opportunities
• Analyze and assess sales team performance
• Coach and develop team members
• Manage sales follow-up through event delivery, including required travel
• Contribute to the design and implementation of key processes for managing sales performance
• Contribute to the enhancement of sales tools
• Coordinate with local partners on SILMO brand international development projects

Requirements

• Higher education degree
• At least five years of successful experience in a similar role
• Well-organized, autonomous, and able to synthesize complex information effectively
• Strong customer-service orientation and organizational skills
• Strong interpersonal intelligence
• Comfortable working in a multicultural environment
• Ability to interact with a wide range of stakeholders and anticipate future challenges
• Strategic perspective
• Clear and transparent communication
• Natural empathy
• Interest in the optical industry is a strong plus
• Fluent English is essential for successfully carrying out the international aspects of the role

Core Competencies

Demonstrates expertise in managing sales teams, developing business strategies, and optimizing performance to achieve revenue targets. Proficient in analyzing sales data, fostering employee development, and ensuring effective communication across multicultural environments.

Highest-signal resume keywords

• Sales Team Management
• Business Development Strategy
• Revenue Target Achievement
• Sales Performance Analysis
• Fluent English

ATS Optimization Keywords

Hard Skills

• Sales Strategy Development
• Performance Monitoring
• Sales Forecasting
• KPI Management
• Sales Action Plans
• Database Management
• Budget Control
• Sales Tools Enhancement
• Event Delivery Management
• Commercialization Schedule Definition

Soft Skills

• Organizational Skills
• Interpersonal Intelligence
• Clear Communication
• Empathy
• Autonomy

Certifications & Qualifications

• Higher Education Degree

Industry Keywords

• Optical Industry
• Multicultural Environment
• Customer-Service Orientation
• Stakeholder Interaction
• Sales Initiatives Evaluation