Sales Director

This is a senior commercial leadership role responsible for driving regional growth across multiple international markets within a globally recognized fitness brand. You will own a multi‑million‑pound revenue portfolio spanning EMEA, working closely with distributor and partner networks to accelerate sales performance, and you will be part of the Senior Leadership Team with direct exposure to executive decision‑making.

Accountabilities

• Manage and develop a distributor and partner network across EMEA, ensuring strong sales performance and alignment with commercial goals
• Own and grow a multi‑million‑pound revenue portfolio across the region
• Support distributors with sales strategies, product launches, and commercial execution plans
• Monitor market trends, competitor activity, and performance metrics to identify growth opportunities
• Lead the rollout of new products, including digital and connected fitness solutions
• Promote education programs and brand offerings to strengthen engagement and revenue streams
• Collaborate closely with senior leadership to align regional strategy with global objectives
• Provide regular forecasting, reporting, and market insights to executive stakeholders

Requirements

• Proven experience managing distributor or B2B partner networks across international markets (essential)
• Track record of owning and growing multi‑million revenue portfolios
• Strong background in the fitness, wellness, or related commercial industries
• Experience working across EMEA or multi‑region international markets
• Strong commercial acumen with an entrepreneurial, ownership‑driven mindset
• Excellent relationship‑building and cross‑cultural communication skills
• Ability to operate independently in fast‑paced, high‑accountability environments
• Willingness to travel extensively across EMEA

Benefits

• Competitive base salary with performance‑based compensation package
• Senior leadership role with direct access to executive decision‑making
• High autonomy to shape and execute regional strategy
• Opportunity to manage a significant international commercial portfolio
• Exposure to a globally recognized and fast‑growing brand
• Work within a high‑energy, mission‑driven, and collaborative environment
• Extensive international travel and global market exposure
• Career growth within a scaling global organization