Sales Account Executive

Appen is a global leader in providing high-quality training data and data-platform solutions that power enterprise AI — from text/audio labeling to large-scale image/video annotation and LLM customization. Appen combines a scalable platform and managed services to deliver trusted datasets for leading AI programs and enterprise customers.

Account Executive — EMEA

Location: Remote within EU

Reports to: Senior Manager, EMEA Region

About the Role

We are looking for a results-driven Sales Account Executive to grow enterprise partnerships for our AI data services, including data annotation, data collection, and content moderation.

Key Responsibilities

• Identify and develop client business needs for AI data services and establish commercial relationships. Prospect, qualify, and manage inbound and outbound leads; build a strong, predictable sales funnel to achieve revenue targets and sales KPIs.
• Run consultative, full 360° sales cycles with clients, translating technical requirements into commercial proposals covering LLM projects, data platform subscriptions, and managed annotation engagements.
• Partner with Solutions, Customer Success, Product, and Legal teams to create replicable offer packs and pricing for local markets. Work closely with the project team to ensure smooth delivery.
• Actively participate in AI industry events and exhibitions, client workshops; gather market intelligence and monitor competitor activity.
• Demonstrate a proven track record of selling complex AI data services or data solutions to large enterprises.
• Report regularly to the Senior Manager for the EMEA region.

Required Qualifications

• Proven B2B sales experience across EU or a designated territory, with a track record of leading deals and structuring long-term commercial relationships.
• Excellent business English; additional European or APAC languages are a plus.
• Willingness to travel across the region.
• Strong network and experience closing multi-million dollar deals, preferably in AI-related fields.
• Solid knowledge of LLMs, ML, and AI.
• Hunter mentality and self-starter profile.
• Hands-on experience closing deals in one or more of the following: AI/ML platforms, data services/annotation, language technology/localization, crowdsourcing platforms, or NLP/speech technology.

Nice to Have

• Direct experience selling data annotation, ML training data, or LLM customization services.
• Exposure to procurement cycles at hyper scalers or large telecoms/enterprises.
• Experience managing teams and P&L responsibility.

Why Appen

Appen has been a leader in AI training data for over 25 years, providing high-quality, diverse datasets that power the world's leading AI models. Our end-to-end platform, deep expertise, and scalable human-in-the-loop services enable AI innovators to build and optimize cutting-edge models.

We specialize in creating bespoke, human-generated data to train, fine-tune, and evaluate AI models across multiple domains — including generative AI, large language models (LLMs), computer vision, speech recognition, and more. Our solutions support supervised fine-tuning, reinforcement learning with human feedback (RLHF), model evaluation, and bias mitigation.

Our advanced AI-assisted annotation platform, combined with a global crowd of over 1 million contributors in more than 200 countries, ensures the delivery of accurate and diverse datasets.

At Appen, we foster a culture of innovation, collaboration, and excellence. We value curiosity, accountability, and a commitment to delivering the highest-quality AI solutions. We support work-life balance with flexible work arrangements and a dynamic, results-driven environment — working alongside the world's top technology companies to shape the future of artificial intelligence.