RYO Product Manager

# Product Manager

• Lightweight Papers
• Paris, 75004
• CDI
• 17/09/2025## Description

SWM is a leading global supplier of engineered solutions and advanced materials for a wide range of industries. Our expertise in industrial innovation and manufacturing excellence allows us to deliver high-performance solutions that improve the efficiency, durability, and sustainability of our clients' products.**SWM is looking for a dynamic and business-driven Product Manager to join our Alternative Markets Business Segment .**As Product Manager, you’ll drive strategy, pricing, product portfolio, and promotion for our Rolling Papers — working cross-functionally with teams across Sales, R&D, Operations, and more. From concept to launch, your mission will be to align our capabilities with market needs. This role is ideal for a business-driven professional with a sharp strategic mindset, strong analytical skills, and a passion for creating impact through data and customer insight.

Ideally based in France to collaborate closely with our Saint-Girons team, the position can also be located at our headquarters in Luxembourg.**Main Responsiblities**

• Maximize sales revenue, market share, and profit margins for the product line.
• Lead the multi-generation product planning and coordinate implementation of associated action plans.
• Define and deliver a clear product vision and roadmap.
• Develop pricing strategies and guidelines for both new and existing products.
• Build and manage the brand identity, reputation, and communication strategy.
• Oversee the entire product development cycle — from concept through design, engineering, manufacturability, and launch.
• Ensure product and service quality meets or exceeds customer and market expectations.
• Monitor and optimize production capacity to meet the needs of target segments and geographies.
• Report on product line performance, risks, opportunities, and strategic progress using clear dashboards.
• Identify unmet customer needs, market challenges, and key pain points.
• Analyze the competitive landscape, including pricing, features, performance, applications, and innovation, to inform strategic decisions.
• Track and interpret market trends, drivers, and regulatory changes impacting the segment.
• Maintain and grow a reliable partner and supplier network to support market delivery.
• Collaborate with internal stakeholders to define and execute product line strategies effectively.## Profil
• Bachelor’s degree in Engineering, Business Administration, or related field; a specialization in Marketing is a plus
• Minimum of 5 years’ experience in Product Marketing, preferably within the Tobacco Industry or with a materials supplier to the Tobacco Industry
• Fluency in spoken and written English
• Proficiency in French is required
• Excellent communication skills
• Proven ability to lead projects and cross-functional teams
• Strong analytical skills; data-driven decision maker
• Strategic mindset with an entrepreneurial and innovative spirit
• Experience in managing partnerships and strategic alliances
• Self-motivated and autonomous
• Passionate about collaborating with partners to solve their specific challenges, while prioritizing customer trust and experience**What we offer**Step into a pivotal role where you'll help shape the future of a key product line, lead cross-functional initiatives, and engage with global markets.
• A strategic, high-impact role at the heart of product and business development
• Cross-functional collaboration in an international and innovative environment
• Opportunities for international career development and mobility
• Attractive compensation package with benefits Apply now and take the lead in shaping a product strategy with global impact

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