Responsable Stratégie & Exécution Catégorielle, CDD, H/F

Overview

Position: Responsable Stratégie & Exécution Catégorielle – Sales GMS, PepsiCo France. Contract: CDD, 01 juillet 2026 à 30 janvier 2027. Location: France. The role focuses on driving category strategy and execution across Food & Beverage categories, guiding assortment, merchandising, visibility, in‑store execution, and shopper activation.

Key Responsibilities

• Lead category strategy and ensure optimal execution across all channels (GMS, AFH, convenience, etc.).
• Manage a cross‑functional team for category vision, planning, and portfolio strategy.
• Define end‑to‑end execution strategy: portfolio strategy, channel roles, assortment, innovation, launch plans, selling stories, PICOS, client and store execution.
• Build and animate the yearly category agenda, including category plans, selling stories, merchandising and visibility timelines.
• Manage and optimise portfolio and innovation: set assortment objectives, ensure AOP, recommend 360° launch plans for innovations.
• Drive merchandising strategy, set linear planogram targets and store layout vision.
• Coordinate transformation and on‑ground execution (PICOS), prioritise execution per category and brand, and support shopper/trade, marketing, and terrain teams.
• Analyse commercial execution KPIs, contribute to a 5‑year category vision, and propose acceleration initiatives.
• Communicate internally: produce selling stories, client plans; participate in key meetings (marketing, revenue management, terrain).
• Lead and develop the category team; pilot the roadmap.
• Budget responsibility: manage A&M and S&D shoppers budgets, liaise with finance and marketing on activation sales.

Qualifications

• Minimum 10 years of significant experience in FMCG GMS and/or Horeca, ideally in Category Management roles.
• Commercial experience (negotiation, on‑ground experience) is an advantage.
• Strong knowledge of GMS and Horeca channels, shopper insights, and retailer universe.
• Bachelor/Master (Bac +4/+5) in Business, Marketing, or a related field.
• Fluency in English required.
• Coaching and team management skills.
• Strategic thinking, commercial and business orientation, result focus.
• Strong analytical skills, ability to structure conclusions from diverse data.
• Leadership, interaction across functions, ability to challenge and recommend.
• Experience in complex project management, prioritisation, and roadmap execution.
• Curiosity and openness to external trends, competitive intelligence.
• Advanced proficiency in MS Office (PowerPoint, Excel) and familiarity with GMS panels (Nielsen, Kantar).

Benefits & Work Environment

• Teleworking policy.
• Flex office.
• Gym/fitness facility.
• Partial reimbursement of public transport (Navigo).
• Health insurance (mutuelle).
• Corporate cafeteria.

Diversity and Inclusion

PepsiCo France is committed to an inclusive workplace where every person feels valued and recognised. We do not discriminate on the basis of gender, degree, religion, origin, nationality, age or handicap. We support reasonable workplace accommodations and accessibility needs.