Relationship Marketing Product Manager – Usage Stimulation

Responsibilities

• Responsible for driving subscriber consumption and experience for CANAL+
• Manage and optimize the subscriber lifecycle
• Design, deploy and optimize automated and personalized scenarios
• Collaborate with data and CRM teams to industrialize these scenarios
• Adapt strategy to subscriber profiles
• Identify retention/loyalty channels and evaluate their performance
• Monitor relationship marketing strategies and creative formats used by direct competitors
• Know the content offering and identify key program moments to promote by profile
• Oversee the creation of relationship communication materials
• Ensure the tone of voice specific to CANAL+ relationship marketing
• Be proactive in proposing how we communicate with our subscribers
• Coordinate the various internal stakeholders
• Monitor KPIs and recommend optimizations
• Manage and track usage evolution via CRM tools
• Participate in projects to evolve the subscriber experience

Requirements

• You hold a Master's degree (Bac+5) from a university or grande école with a specialization in marketing, strategy or communications
• You have significant professional experience in marketing or managing a customer database
• You are proactive, creative and able to synthesize complex information
• You are an effective communicator with excellent interpersonal skills
• You have an appetite for CANAL+ content (sports, cinema, series)
• You have strong business awareness, with a customer- and results-oriented mindset
• You have a keen interest in and good knowledge of issues specific to the audiovisual sector
• You have strong analytical and synthesis skills
• You have good writing skills and a graphic sensibility
• You are dynamic, autonomous and willing to challenge the status quo
• You are able to manage cross-functional projects
• You are proficient in Excel and PowerPoint