Regional Sales Manager (North)

Humfree is one of the UK’s fastest-growing mobility businesses, focused on innovation, customer experience, and building a modern sales culture that genuinely changes lives.

Job Overview

We are looking for a driven and dynamic Regional Sales Manager (North) to lead, support, and develop our northern sales operation. This is an exciting opportunity for a motivated leader to influence sales performance, drive growth, and help shape the future direction of the business.

The successful candidate will be responsible for managing and motivating a team of field-based sales professionals, improving regional performance, supporting recruitment and development, and ensuring the Humfree Way is delivered consistently across the customer journey.

This Role Would Suit Someone Who

• Leads from the front
• Enjoys coaching and developing people
• Thrives in a fast-paced sales environment
• Is commercially aware and performance driven
• Can build culture, accountability, and momentum within a team

Key Responsibilities

• Develop and implement strategic sales plans across the northern region
• Lead, motivate, and support a team of field sales representatives
• Drive revenue growth and improve regional performance
• Monitor conversion rates, product mix, KPIs, and customer engagement
• Support coaching, mentoring, and field development
• Recruit and onboard new team members where required
• Analyse market trends, competitor activity, and sales opportunities
• Work closely with the wider management team to improve processes and performance
• Ensure company standards, ethics, and customer experience remain at the highest level
• Support the implementation of new initiatives, sales processes, and performance strategiesAttend regional meetings, events, and field visits as required

WHAT WE’RE LOOKING FOR

• Proven experience within a sales leadership or management role
• Strong motivational and coaching ability
• Demonstrable success driving sales performance and team growthExcellent communication and leadership skills
• Commercial awareness and performance mindset
• Strong organisation and problem-solving ability
• Experience using CRM systems such as Salesforce or similar platforms
• Ability to analyse sales data and performance trends
• Full UK driving licence essential

Experience within direct sales, mobility, or home demonstration environments would be highly advantageous but not essential for the right person.

WHY JOIN HUMFREE?

At Humfree, culture matters.

We Believe In

• Supporting and developing our people
• Creating a positive and energetic environment
• Working hard while enjoying the journey
• Building momentum together
• Recognising success and performance
• Providing genuine opportunities for progression

PACKAGE

• Competitive salary
• Performance bonus structure
• Company car
• Mobile phone & laptop
• Travel expenses covered
• Full induction and ongoing training
• Career progression opportunities
• Supportive management structure