Regional Marketing Program Manager

This is a dynamic opportunity for a marketing professional who thrives at the intersection of events, content, and partner engagement within a B2B SaaS environment. The role focuses on driving regional marketing programs across Western Europe, with a strong emphasis on events, webinars, and field marketing initiatives that generate pipeline and strengthen brand presence. You will play a central role in coordinating cross‑functional stakeholders, including sales teams, external partners, and prospective customers, ensuring a seamless and impactful event experience. Beyond execution, you will shape messaging and storytelling through compelling copywriting and targeted campaign content. The position offers a high level of ownership in a remote‑first environment, where autonomy, creativity, and attention to detail are essential. It is ideal for someone who enjoys managing multiple programs simultaneously while directly contributing to business growth in a fast‑paced, international setting.

Accountabilities

• Plan, coordinate, and execute a comprehensive regional event and webinar calendar across Western Europe, including in‑person events, partner roadshows, and virtual sessions.
• Manage end‑to‑end event execution, including logistics, vendor coordination, budgeting, platform setup, and performance tracking.
• Develop detailed project plans, timelines, and task lists to ensure seamless delivery of all marketing programs and events.
• Serve as the primary marketing liaison for regional partners, supporting co‑marketing initiatives and joint event execution.
• Coordinate closely with sales teams to ensure proper tracking, scoring, and follow‑up of event‑generated leads and attendees.
• Create compelling copy for landing pages, email campaigns, social media posts, and webinar promotional materials.
• Adapt global messaging to local Western European audiences within the B2B SaaS and location intelligence space.
• Lead regional email marketing initiatives, including campaign setup, A/B testing, optimization, and performance analysis.
• Monitor and analyze marketing metrics to evaluate event performance and improve future campaign effectiveness.
• Ensure consistent, high‑quality communication with customers, prospects, and VIP attendees before, during, and after events.

Requirements

• 3‑5 years of experience in B2B marketing, with a strong focus on event marketing, field marketing, or program management.
• Experience within B2B SaaS, GIS, mapping technology, or location intelligence environments is highly preferred.
• Proven track record of managing both virtual webinars and in‑person events, including trade shows or customer conferences.
• Strong copywriting and content creation skills, with the ability to translate technical topics into engaging marketing messaging.
• Hands‑on experience with email marketing tools, marketing automation platforms, and campaign performance optimization.
• Strong analytical skills with experience tracking KPIs, reporting results, and using data to improve marketing outcomes.
• Excellent organizational and project management abilities with a strong attention to detail and execution discipline.
• Ability to work independently in a remote or hybrid, cross‑border environment across Western Europe.
• Strong communication and stakeholder management skills, with confidence in coordinating external partners and internal teams.
• Fluency in English is required; additional fluency in German or French is a strong advantage.

Benefits

• Fully remote role with flexibility across Western European time zones.
• Opportunity to lead high‑impact regional marketing programs in a fast‑growing B2B tech environment.
• Exposure to international cross‑functional teams, including sales, marketing, and partner organizations.
• Ownership of end‑to‑end event and campaign execution with measurable business impact.
• Career development opportunities in a specialized SaaS and location intelligence industry.
• Dynamic and collaborative work culture that values initiative, creativity, and autonomy.
• Opportunity to work on both strategic planning and hands‑on execution of marketing initiatives.
• Competitive compensation package aligned with experience and market standards.
• Access to modern marketing tools, automation platforms, and data‑driven campaign environments.