Regional Marketing Manager AI

Regional Marketing Manager

Our client is an enterprise AI platform that helps large organisations move from AI ambition to AI agents running reliably in production. Rather than stalling at pilot stage, their customers put AI agents to work inside core business systems, where the agents carry out real operational tasks end-to-end. Backed by leading international investors and scaling fast, the company is building out its regional presence and go-to-market capability.

The Role

Our client is looking for an experienced Regional Marketing Manager to build and scale their brand, ecosystem, and market presence across the region, while contributing to the global marketing strategy.

This is a high-impact opportunity for someone who thrives in fast-paced environments, can bridge strategy and execution, and enjoys building programmes from the ground up. As the primary marketing leader in-region, you will act as a trusted business partner to the Regional General Manager (GM), ensuring marketing is fully aligned with regional business priorities and supports every stage of the customer lifecycle — from awareness and demand generation through to customer acquisition, expansion, advocacy, and retention.

Requirements

Experience and Skills

• 8+ years' experience in B2B enterprise marketing, with a strong background in field marketing and integrated demand generation
• Proven experience partnering closely with senior business leaders and commercial teams to deliver measurable business outcomes
• Hands-on experience across field marketing, executive events, account-based marketing (ABM), partner marketing, integrated campaigns, PR, content marketing, and communications
• Strong understanding of enterprise go-to-market (GTM) strategies and the full customer lifecycle
• Experience translating product messaging into compelling regional campaigns and marketing assets
• Experience within enterprise AI, SaaS, cloud, cybersecurity, or enterprise software organisations is highly desirable
• Strong analytical skills, with experience measuring marketing performance and optimising programmes based on data
• Excellent stakeholder management and communication skills, with the ability to influence across regional and global teams
• Comfortable operating in a fast-paced, high-growth environment, managing multiple priorities
• Professional proficiency in written and spoken English

Profile

• Highly self-driven, with a strong sense of ownership and accountability
• Strategic thinker who enjoys being hands-on and delivering results
• Trusted business partner with strong commercial acumen and the ability to influence senior stakeholders
• Entrepreneurial mindset, with the ability to build and scale programmes from the ground up
• Excellent communicator with strong business judgement and customer focus
• Collaborative team player who thrives working across functions, regions, and cultures
• Passionate about technology and excited by the opportunity to help shape the future of enterprise AI

Responsibilities

• Serve as the strategic marketing business partner to the Regional GM, developing and executing regional marketing plans aligned to business objectives and revenue targets
• Own and execute the regional marketing strategy across the entire customer lifecycle — awareness, demand generation, pipeline acceleration, customer marketing, advocacy, and retention
• Plan and deliver integrated marketing programmes that drive brand awareness, demand generation, pipeline growth, and customer engagement
• Lead regional field marketing initiatives, including executive engagement, flagship events, customer programmes, ecosystem and partner marketing, PR, content, and strategic communications
• Partner closely with leadership, the GTM team, and Central Marketing to execute regional go-to-market initiatives and support revenue growth
• Localise global messaging, campaigns, and product positioning to resonate with regional enterprise audiences
• Develop and execute account-based marketing (ABM) programmes targeting priority enterprise accounts
• Build relationships with customers, partners, analysts, media, and industry influencers to strengthen the company's market presence
• Manage regional marketing budgets, agency relationships, and external vendors where required
• Measure, analyse, and report on marketing performance, using data and insights to optimise campaigns and maximise ROI
• Provide regular market intelligence, customer insights, and competitive feedback to help shape regional and Central Marketing strategy