Regional Marketing Lead (FR)

Overview

The Regional Marketing Lead will be based in Paris and will manage local marketing for the Museum of Illusions locations in Paris, Lille, Lyon, Bordeaux and Marseille.

The role is responsible for executing and optimizing marketing initiatives in line with global strategies while ensuring strong local relevance, driving local awareness, engagement, traffic, footfall and revenue.

Responsibilities

• Develop and deploy localized marketing plans for assigned markets, identifying hyperlocal trends, audience segments, and competitive landscape to tailor market‑specific strategies.
• Support community engagement and grassroots marketing by activating promotions tied to seasonality, school calendars and major local events.
• Build and manage partnerships with tourism boards, chambers, hotels, restaurants and attractions.
• Develop in collaboration with the Marketing VP the opening and re‑launch marketing initiatives inclusive of previews, member/VIP nights, community days and holiday activations.
• Ensure brand consistency across all local advertising, signage and collateral as well as printing support for local museum operations.
• Review and ensure all campaigns resonate in French language.
• Track and report on key KPIs: volume drivers (online and walk‑up), event results, revenue impact and ROI.
• Manage localized paid media placements (OOH, digital, radio, experiential) within budget.
• Work with corporate marketing on national museum‑wide initiatives and ensure local execution aligns with brand priorities.
• Lead PR, organic social and influencer marketing, working with HQ marketing team to an agreed strategy; facilitate local PR relations, planning and executing media opportunities, creative concepts and executions, working with a local external PR agency.
• Identify, evaluate and manage local influencers and content creators. Create social media content directly or manage freelancers or agencies, monitoring trends and audience feedback to improve effectiveness.
• Work closely with other HQ teams such as Brand, Digital Marketing (paid media, eCRM, SEO, CRO), Finance and Legal.
• Support the planning and execution of on‑location photo and video shoots for branded content.

Qualifications

• Bachelor’s Degree in Business, Marketing or a related field.
• 3‑5 years of experience in marketing, ideally within entertainment, attractions, tourism, lifestyle or consumer brands.
• Strong understanding of the local markets, culture and media landscape.
• Experience working with global brands and localising centrally developed strategies.
• Proven ability to manage multiple stakeholders, agencies and vendors.
• Excellent verbal and written communication skills for crafting effective marketing messages and interacting with the audience.
• Strong attention to detail in content creation, campaign execution and administrative tasks.
• Ability to manage time effectively, prioritising tasks to meet deadlines.
• Ability to work effectively in a team and collaborate with other departments.
• Proficient with Microsoft Office Suite or related software.
• Proactive, organised, accountable and self‑starter personality.
• Fluent in both English and French, verbal and written.

EEO Statement

Museum of Illusions provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation, and training.