Regional Category Lead SAMEA - All Genders

Regional Category Lead – RCL

Biocodex is looking for a Regional Category Lead to drive regional marketing execution across markets where we operate.

What you’ll do

• Develop and implement the regional marketing strategy aligned with Biocodex global priorities, ensuring strong HCP and DTC execution.
• Build and lead the annual regional marketing plan, including communication strategy, KOL engagement, channel and e‑commerce roadmaps, and resource allocation.
• Continuously monitor market dynamics and provide actionable insights.
• Advise region and global teams on event and campaign deployment strategies.
• Drive communication of marketing strategies to partners and support subsidiaries through seminars and business reviews.
• Ensure flawless execution of HCP and DTC plans through partners and in collaboration with subsidiaries.
• Review and challenge local marketing plans, providing strategic recommendations to optimize brand growth and ROI.
• Monitor brand performance through KPIs such as market share, ROI, and customer engagement metrics to ensure objectives are met.
• Produce and adapt marketing content in collaboration with regional and global teams.
• Deploy global initiatives (tools, best practices, key projects) across all countries in the region.
• Provide relevant category insights to nourish global strategy and key projects.
• Coordinate medico‑marketing events, including symposia, congresses, seminars, and training.
• Contribute marketing expertise to business reviews and strategic discussions.
• Define, manage, and monitor the regional marketing budget with strategic rigor.

What you bring

• Master's degree in Business, Marketing or Life Sciences (or equivalent business qualifications).
• At least 5 years of experience in marketing and/or business positions.
• Proven experience in operational marketing.
• Healthcare or pharmaceutical sector experience highly preferred.
• Experience in digital marketing is an asset.
• Fluent in English; additional languages are a plus.

Contract and Location

• Permanent position.
• Location: Gentilly HQ, France.
• Remote work: up to 2 days per week.

EEO Statement

This role is open to individuals with disabilities.

Biocodex is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, sexual orientation, gender identity, age, disability, or veteran status.