Product Marketing Specialist (M/F)
Connecting people across companies, everywhere.
Sociabble is a French SaaS company that develops an all-in-one platform for Internal Communication , Employee Advocacy and Employee Engagement . It enables large organizations to inform, align, and engage their teams, from headquarters to frontline employees.
International groups such as Coca-cola CCEP, Vinci Energies, Axa, ou encore Primark use it to connect teams from headquarters to frontline employees.
With offices in Paris, Lyon, and Mumbai , Sociabble supports customers in more than 1 80 countries.
Build on a profitable and independent model, Sociabble operates with a long-term mindset, consistent investment, and high standards in both product and execution.
As the market evolves, particularly with the rise of AI and the transformation of work environments, Sociabble is integrating these changes both in its platform and in its own internal practices.
Joining Sociabble means becoming part of a human-sized, multicultural, fast-growing company where innovation, ownership, kindness, and collaboration shape our culture.
Job Description
You will join the Product Marketing team in Paris and work closely with Victor, head of the team, who will ensure you have all the tools for success.
As a Product Marketing Specialist, you will enable growth by improving how Sociabble brings selected product features to market, supports adoption, and generates revenue from both existing and prospective clients.
In this role, you will work across Product, Marketing, Sales, Pre-Sales, Customer Success, and Knowledge to shape positioning, enable commercial teams, and strengthen the business impact of the features you manage.
Your scope may include offers such as AI Knowledge Agents, Sites & Pages, and Rewards. For these topics, you will help define the narrative, support go-to-market execution, and monitor performance over time.
What You Will Do
- Establish yourself as a go-to-market expert, internally and externally of the features you manage (such as AI Knowledge Agents, Sites & Pages, and Rewards). Your role will entail driving and monitoring revenue growth for the specific go-to-market segment you oversee.
- Participate in the development and expansion of the Sales Enablement strategy and materials. Shape the narrative and educate the sales, pre-sales and customer success teams on how to effectively present and sell your go-to-market feature. Attend client-facing meetings to demonstrate our features and gather feedback from potential and current customers.
- Formulate and implement effective go-to-market strategies for new and existing features. Define marketing and sales channels, establish business targets, analyze the competitive landscape, shape the pricing strategy, outline market positioning and key differentiators.
- Collaborate with cross-functional teams to create comprehensive communication and marketing campaigns that clearly communicate the features’ value and functionality. This involves developing social media posts, ad campaigns, landing pages, SEO positioning, and more. You'll work closely with the marketing team to bring these initiatives to life.
- Contribute to cross-feature Product Marketing activities, including our monthly product release notes showcasing the latest evolutions to customers, roadmap presentations, analyst report analysis, and market research on specific business verticals.
- Play a key role in boosting product and feature adoption. Collaborate with the Knowledge team to offer the right training to end-users and implement targeted pop-ups and notifications to increase awareness of new features. Develop product-led-growth initiatives to foster upsell opportunities on existing accounts.
- Co-organize events, including webinars, training sessions, workshops, roadmap presentations, beta tester launches, and tutorials, aimed at promoting Sociabble to both current and potential clients.
- Monitor the performance and business impact. Foster a sense of urgency within various teams, gather KPIs and track different touchpoints, monitor the sales deals, and conduct frequent updates with various stakeholders to make necessary strategy adjustments.
Qualifications
You may be the right person for this role if…