Product Marketing Manager - Italy

What You'll Own

Reporting to our Marketing Manager and working closely with our Italian sales team, the Italian Field Marketing, Product Manager and the broader Marketing & Ops team, you'll be responsible for making Doctrine perceived as the leading legal AI platform in Italy.

Your Core Scope Covers

• Go-to-Market: Build and execute all GTM collateral for Italian product launches: product emails, visuals, LinkedIn campaigns, webinars, in-product communications, ads.
• Positioning & Messaging: Translate perceived value from the Italian client's perspective into the Italian website, customer testimonials, landing pages, and brochures.
• Product Enablement: Work hand-in-hand with our global sales enablement manager to develop and update sales tools (pitch decks, demo flows, objection handling, battlecards). Co‑run product training sessions for the Italian sales team and close the feedback loop on the commercial playbook.
• Market Intelligence: Become the go‑to expert on the Italian legal market: competitors, personas, buying dynamics. Own the creation and maintenance of Italian battlecards and personas, and synthesize market signals into actionable insight for both product and sales teams.
• User Education: Work with Product and Growth to ensure Italian users adopt and activate the full range of Doctrine's features through targeted campaigns and in‑app actions.
• Performance: Define what a successful German launch looks like – that framework does not yet exist and building it is part of the job. Track, iterate, and maximize the impact of everything you ship.

What We're Looking For

• Native or bilingual Italian: essential for everything in this role.
• Proven first experience as a Field marketer, PMM or Product Marketer, ideally in B2B SaaS.
• Comfort working in English and Italian across multiple teams and stakeholders; able to coordinate complex, multi‑stakeholder projects.
• AI proficiency as part of your toolkit, not a bonus skill. Comfortable using AI tools as a natural extension of your workflow. Our team leads by example.
• Ability to understand the big picture before doing good work, and translate it into sharp, actionable copy.
• Natural storyteller: make complex concepts accessible, write with conviction, and speak confidently in front of 100 people.
• Thrives in ambiguous, fast‑changing international environments.
• Willing to roll up your sleeves: this role ships things, it doesn't just strategize.
• Brings creative, unconventional ideas to the table.

What's In It For You

• A flexible remote work policy, allowing up to three days of remote work per week (depending on your team).
• A flexible leave policy.
• Real internal mobility opportunities.
• Regular team events.
• A genuine focus on individual and collective learning, with a €750 annual budget for any training related to your role, plus team-wide and company-wide training sessions.
• A Gymlib subscription for sports and wellness activities.
• Free access to the Moka.care mental health support platform, including up to 6 individual sessions per year.
• Health insurance with Alan.
• A Swile card for meal vouchers and sustainable mobility allowance (€66.60/month).
• Discounts and perks via our Works Council (CSE) on the Happypal platform.
• Brand new Apple equipment.

Diversity & inclusion

All our roles are open to people with disabilities. Feel free to bring it up at any point during the process. We're committed to putting in place whatever adjustments are needed to ensure a working environment that works for everyone.