Product Marketing Manager - GTM & Sales Enablement (M/F)

Product Marketing Manager

Based in Paris, you will work closely with the Product Marketing team to enable growth for selected product features through improved positioning, adoption support, and revenue generation. You will collaborate with Product, Marketing, Sales, Pre‑Sales, Customer Success, and Knowledge teams.

Responsibilities

• Establish yourself as a go‑to‑market expert for features such as AI Knowledge Agents, Sites & Pages, and Rewards, driving and monitoring revenue growth.
• Participate in developing and expanding the Sales Enablement strategy and materials, shaping the narrative and training sales, pre‑sales, and customer success teams.
• Formulate and implement go‑to‑market strategies for new and existing features, defining marketing and sales channels, business targets, pricing, positioning, and differentiation.
• Collaborate with cross‑functional teams to create comprehensive communication and marketing campaigns, including social media posts, ad campaigns, landing pages, SEO positioning, and other initiatives.
• Contribute to cross‑feature Product Marketing activities such as monthly product release notes, roadmap presentations, analyst report analysis, and market research.
• Boost product and feature adoption by working with the Knowledge team on training, pop‑ups, notifications, and product‑led growth initiatives.
• Co‑organise events, including webinars, training sessions, workshops, roadmap presentations, beta tester launches, and tutorials.
• Monitor performance and business impact, gather KPIs, track sales deals, and provide frequent updates to stakeholders for strategy adjustments.

Qualifications

• At least 2 years of relevant experience in Product Marketing, Product Management, Go‑to‑Market, Sales Enablement, Customer Marketing, consulting, entrepreneurship, or offer development.
• Experience in positioning, launching, promoting, or growing a product, service, offer, or feature.
• Comfortable in a business‑oriented environment, able to explain value clearly, support sales or customer‑facing teams, contribute to demos or pitches, and gather useful feedback.
• English and French written and spoken at a minimum C1 level.
• Experience using modern AI tools such as ChatGPT, Claude, Gemini, or similar to structure thinking, accelerate research, and refine messaging.

What Will Help You Succeed In This Role

• Clear communication: simplify complex topics into structured, convincing messages.
• Marketing judgment: improve sales deck, landing page, blog post, visual, demo script, or enablement material with practical, precise feedback.
• Business mindset: understand who features help, why they matter, how they can be adopted, and how they support customer value or revenue.
• Cross‑functional collaboration: enjoy working with Product, Sales, Customer Success, Pre‑Sales, Marketing, and Operations.
• Ownership and structure: manage several topics, prioritize, ask the right questions, and adjust when new information arises.
• Curiosity for SaaS and AI: interest in B2B SaaS positioning, selling, adoption, and improvement, especially in an AI‑driven market.

Benefits

• Annual day package with 8 to 12 RTT days per year.
• Holiday bonus under the Syntec collective agreement.
• Edenred meal vouchers (€8/day, 50% covered).
• Leeto platform access.
• Equipment provided: laptop, headset, monitor, and remote‑work accessories as needed.
• 50% coverage of public transport and Alan health insurance.
• Culture emphasizing clarity, high standards, autonomy, ownership, direct feedback, and strong collaboration.

Working Conditions

• Office and hybrid work: based in Paris, Marais; 3 days on site (Tuesday to Thursday) and 2 days remote.
• Growth and onboarding: personalized onboarding plan, internal workshops, Friday trainings, and year‑round learning opportunities.
• Team life: frequent moments to connect, including afterworks, team‑building events, town halls, and a company‑funded annual seminar.