Product Marketing Manager - Germany

Our Mission

At Doctrine, we're building Europe's leading legal AI platform. Law should not be slowed down by repetitive tasks; it should be augmented by a specialised AI designed to understand, analyse and produce legal reasoning at the highest standard. We aim to help legal professionals work with greater reliability, efficiency and peace of mind through a single, comprehensive and secure platform.

Today, 27,000 legal professionals across five countries trust us. With around 250 people, we support lawyers from research to drafting. Our growth is guided by a global vision.

The context

Doctrine has achieved 50% annual growth over the last four years and has become the market leader in AI‑powered legal platforms in France. We have expanded into Italy (2024), Germany (2025), and in 2026 acquired Maïté, the Spanish legal AI champion.

This trajectory means our sales, marketing and ops teams are operating at full speed.

Why this role exists

Our international expansion is accelerating fast. To build a genuinely local presence in each market, we need someone to own the German market, turning market knowledge into positioning and a sales team into product advocates.

What you'll own

Reporting to the Marketing Manager, and working with the German sales team, German Field Marketing, Product Manager and broader Marketing & Ops team, you will be responsible for making Doctrine perceived as the leading legal AI platform in Germany.

• Go‑to‑Market: build and execute all GTM collateral for German product launches – product emails, visuals, LinkedIn campaigns, webinars, in‑product communications, ads.
• Positioning & Messaging: translate perceived value from German clients into the German website, testimonials, landing pages, brochures.
• Product Enablement: develop and update sales tools (pitch decks, demo flows, objection handling, battlecards), co‑run product training, close feedback loop on commercial playbook.
• Market Intelligence: gather competitors, personas, buying dynamics; own German battlecards and personas; synthesize signals into actionable insight.
• User Education: ensure German users adopt and activate features through targeted campaigns and in‑app actions.
• Performance: define launch success framework, track, iterate, maximize impact.

What we're looking for

• Native or bilingual German – essential.
• Experience as a field marketer, PMM or product marketer, ideally in B2B SaaS.
• Comfort working in English and German across multiple teams and stakeholders.
• Proficiency with AI tools as a natural extension of workflow.
• Ability to understand big picture and translate into actionable copy.
• Storytelling skills – write with conviction and present to audiences.
• Adaptability to ambiguous, fast‑changing international environments.
• Hands‑on execution mindset.
• Creative, unconventional ideas.

Benefits

Flexible remote work policy allowing up to three days per week. Flexible leave policy. Internal mobility opportunities. Regular team events. Annual learning budget of €750 for training. Gymlib subscription. Moka.care mental health support platform (up to six individual sessions per year). Health insurance with Alan. Swile card for meal vouchers and sustainable mobility allowance (€66.60/month). Discounts and perks via Works Council on Happypal platform. Brand new Apple equipment.

Our values

• Challenge the status quo.
• Liberty and responsibility.
• Knowledge is power.
• Release early, release often and listen to customers.

Hiring process

• 30‑min intro call with Talent Acquisition Manager.
• 1‑hour conversation with future manager.
• One or two technical assessments.
• Office visit: lunch with 3 people, values conversation, meeting with CEO.

Apply

Ladies, go ahead and apply! Research shows that women tend not to apply when they don't meet every requirement. This description is a guide.

Equal opportunity

All our roles are open to people with disabilities. We are committed to making adjustments as needed.