Product Marketing Manager - Germany

Reporting to our Marketing Manager and working closely with the German sales team, German Field Marketing, Product Manager and the broader Marketing & Ops team, you will be responsible for making Doctrine perceived as the leading legal AI platform in Germany.

What you’ll own

• Go-to-Market: you’ll build and execute all GTM collateral for German product launches: product emails, visuals, LinkedIn campaigns, webinars, in-product communications, ads.
• Positioning & Messaging: you’ll translate perceived value from German clients into the German website, customer testimonials, landing pages, and brochures.
• Product Enablement: you’ll develop and update sales tools (pitch decks, demo flows, objection handling, battlecards), co‑run product training sessions for the German sales team, and close the feedback loop on the commercial playbook.
• Market Intelligence: you’ll own the creation and maintenance of German battlecards and personas, synthesise market signals into actionable insight for product and sales teams.
• User Education: you’ll work with Product and Growth to ensure German users adopt and activate Doctrine’s features through targeted campaigns and in‑app actions.
• Performance: you’ll define what a successful German launch looks like, track, iterate, and maximise the impact of everything you ship.

What we’re looking for

• Native or bilingual German – essential to everything in this role.
• Proven experience as a Field Marketer, PMM or Product Marketer, ideally in B2B SaaS.
• Comfort working in English and German across multiple teams and stakeholders; you enjoy coordinating complex, multi‑stakeholder projects.
• AI is part of your toolkit, not a bonus skill. You’re comfortable using AI tools as a natural extension of your workflow.
• You understand the big picture before you can do good work, and you can translate that into sharp, actionable copy.
• You’re a natural storyteller: you can make complex concepts accessible, write with conviction, and you’re not afraid to take the mic in front of 100 people.
• You thrive in ambiguous, fast‑changing international environments.
• You’re willing to roll up your sleeves: this role ships things, it doesn’t just strategise.
• You bring creative, unconventional ideas to the table.

What’s in it for you

• A flexible remote work policy, allowing up to three days of remote work per week (depending on your team).
• A flexible leave policy.
• Real internal mobility opportunities.
• Regular team events.
• A genuine focus on individual and collective learning, with a €750 annual budget for any training related to your role, plus team‑wide and company‑wide training sessions.
• A Gymlib subscription for sports and wellness activities.
• Free access to the Moka.care mental health support platform, including up to 6 individual sessions per year.
• Health insurance with Alan.
• A Swile card for meal vouchers and sustainable mobility allowance (€66.60/month).
• Discounts and perks via our Works Council (CSE) on the Happypal platform.
• Brand new Apple equipment.

All our roles are open to people with disabilities. We are committed to providing adjustments to ensure a working environment that works for everyone.