Product Marketing Manager - FR [Branding]

Location: Paris

Employment Type: Regular

Job Code: A

Responsibilities

• Own Branding go-to-market strategy and adoption for TikTok’s advertising solutions with a vertical-first lens.
• Design and execute in-market activations and programs to accelerate product adoption and revenue growth.
• Identify opportunities to simplify, scale, and strengthen GTM execution across markets.
• Serve as the in-market product expert by partnering closely with Sales to deeply understand client pain points, vertical needs, and business objectives.
• Ensure all GTM strategies are grounded in market and vertical insights and translate these into clear, scalable recommendations.
• Collaborate with Sales, Product, PMMs, and other XFN partners to develop vertical strategies, including narratives, solution packages, and product recommendations.
• Act as the voice of the market into Product, synthesizing insights and influencing roadmap discussions with regional and global teams.
• Develop and drive a sales education strategy to raise the baseline of product knowledge across the Sales organization.
• Partner with product champions to ensure consistent, high-quality enablement and execution.
• Turn data and market signals into actionable insights that unlock growth opportunities.
• Lead pilots, tests, and innovation programs to expand adoption and inform future product strategy.
• Raise the floor: Establish and scale best practices to improve operational excellence across Sales.
• Raise the ceiling: Guide teams on leveraging TikTok’s solutions to drive vertical-specific growth and expansion opportunities.
• Expand the room: Lead experimentation and new initiatives to open up incremental revenue streams.
• Core KPIs: Vertical-first solution and product adoption; quality and impact of product insights and feedback; new product tests and scaled learnings.

Qualifications

Minimum Qualifications

• Extensive experience in product marketing or client solutions within digital advertising, tech, or media.
• Strong ability to translate data into insights, identify opportunities, and inform strategic decisions.
• Proven ability to simplify, focus, and prioritise GTM efforts for maximum business impact.
• Excellent storytelling, presentation, and stakeholder management skills.
• Experience driving alignment across Sales, Product, Operations, and Strategy in complex, fast-moving environments.
• Track record of delivering against ambitious performance goals.
• Comfort with navigating ambiguity and influencing Sales, XFN partners, HQ teams, and clients.

Preferred Qualifications

• Consumer Goods industry expertise.
• Branding marketing expertise.

Diversity & Inclusion

TikTok is committed to creating an inclusive space where employees are valued for their skills, experiences, and unique perspectives. Our platform connects people from across the globe and so does our workplace. TikTok is committed to celebrating our diverse voices and to creating an environment that reflects the many communities we reach. We are passionate about this and hope you are too.