Product Marketing Manager
What if advertising strategies were more profitable for both ad players and consumers?
Happydemics empowers advertising players worldwide to precisely measure the ROI of their campaigns . Utilizing a unified methodology and cutting-edge technologies, we streamline performance measurement and campaign optimization.
As the trusted partner of thousands of players globally, our SaaS delivers key analytics in a privacy-friendly environment, setting a new standard in advertising effectiveness .
As we enter a phase of strong growth, we are looking for a Head of Publisher to:
- Lead the partnership strategy with publishers
- Maximize the integration and certification of the Happydemics solution on the supply side
- Create a dedicated data offering for publishers
About the role
As our Product GTM Manager , you are the "Conductor" of our product’s success. Your mission is simple: ensuring that every new feature we build is perfectly understood by our Sales team, beautifully showcased by our Marketing team, and most importantly actively used by our customers.
You sit at the crossroads of Product, Sales, and Marketing. You don't just "strategize", you execute the bridge between new features and a happy, active user.
Your Main Missions
1. Orchestrate Winning Launches (Go-To-Market)
- Define and lead the GTM strategy for new features: who are we targeting, when, and through which channels?
- Build the "Release Machine": Coordinate with Product to stay ahead of the roadmap and ensure the whole company is ready for "Launch Day."
2. Drive Product Adoption & Customer Communication (Go-To-Customer)
- In-App Engagement: Own our adoption tools (Hubspot, Beamer, Intercom, or similar) to create smart pop-ups, tooltips, and interactive guides.
- Lifecycle Marketing: Write and ship impactful product newsletters and "What’s New" updates to keep our user base engaged and informed.
- Self-Service Value: Contribute to the Help Center and create short demo videos to ensure customers can find value 24/7.
3. Empower our Sales, AM and Support Teams (Enablement)
- Translate complex features into "Value Propositions" that sell.
- Create high-impact sales assets: updated pitch decks, competitive battlecards, and feature one-pagers.
- Lead internal training sessions to ensure every Sales/CSM is an expert on our latest releases.
4. Bridge to Marketing
- Act as the bridge for the Marketing team: provide them with the technical substance and messaging they need to run external acquisition campaigns.
Profile Requirements
- Experience: 3-5+ years in Product Marketing, GTM, or Product-Led Growth roles within a SaaS environment. Previous experience in the AdTech or MarTech ecosystem is a significant plus
- Execution Mindset: You love "shipping" things. You prefer setting up an automated email or an in-app guide over spending two weeks on a 50-page market study.
- Tech-Savvy: You are comfortable with (or eager to master) tools like Hubspot and Product Adoption platforms.
- Communication: Exceptional writing skills in English. You can turn a technical specification into a story that resonates with a human being.
- Collaboration: You are a "unifier" capable of talking tech with developers and "ROI" with Sales.
Recruitment process
Join a fast-growing SaaS company and play a key role in our growth!
- Professional development : access to continuous training and professional growth opportunities (vertical and/or horizontal mobility)
- Recognition and rewards : competitive fixed and variable pay
- Autonomy and responsibility : encouragement to take initiatives and make a real impact on projects.
- Innovative projects : participation in groundbreaking projects in the field of advertising effectiveness.
- Cutting-edge technologies : access to advanced tools and technologies to carry out your missions.
- International work environment: collaborate with an innovative, passionate and international team. HQ in the heart of Paris
- Flexible work options : remote work options and flexible office policy for better work-life balance.
- Transparency and open communication :between teams and management
Recruitment Process:
- Video call with Audrey (HR Manager).
- Interview with Paul (Head of Trading) for one hour (video or in-person).
- Interview with Guillaume & Tarek (General Manager, CEO) for one hour to confirm the fit.