Product Marketing Manager

Requirements

• If you are a Product Marketing Manager with a minimum of 5 years experience, the following may interest you!
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• You hold a BS/MS degree in Marketing, Business, or a related field
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• You have a solid understanding of software development, digital products, or SaaS solutions
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• You are familiar with the dental and/or orthodontic industry
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• You have experience working in an international, matrixed scale-up environment
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• You are adaptable, curious, and committed to continuous learning
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• You are fluent in English and French (minimum C1 level)
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• (Desirable) Experience in the orthodontics, dental or medical technology field

What the job involves

• Primary Mission:Lead the strategy, vision, and commercial success of a product range, working closely with international R&D, technical, and sales teams
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• Define and champion product vision, strategy, and lifecycle
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• Collect and analyze market insights: customer feedback, user research, competitive analysis, performance data, and pricing
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• Build business cases and contribute to product strategy alongside leadership
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• Prioritize product development in partnership with Product Managers and R&D teams
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• Clearly communicate product vision to internal teams and stakeholders
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• Translate business needs and priorities into actionable requirements for technical teams
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• Contribute to ideation and validation of product-market fit
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• Collaborate with global and regional marketing and sales teams to drive product success
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• Create product materials and train sales teams on new features and launches
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• Build and execute launch plans and go-to-market strategies
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• Ensure brand consistency and positioning across all markets
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• Identify growth opportunities and refine targeting strategies
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• Measure product adoption and the effectiveness of commercial initiatives
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• Work closely with customers and Key Opinion Leaders (KOLs) to gather insights and fuel innovation