Product Marketing Manager
Your mission
As a Product Marketing Manager , reporting directly to Anaïs, our Lead Marketing , you will be responsible for the positioning and go-to-market of Omnidoc’s solutions.You will work closely with the Product, Sales, CSM, and Marketing teams to:
Act as the voice of the market within the Product team , bringing customer insights to shape product decisions and priorities.
Turn our innovations into clear, tangible value for healthcare professionals.
Design and execute impactful product launches .
Equip Sales & CSM with practical and effective tools that make a real difference.
Build a deep understanding of the market, customer needs, and competition .
Your key responsibilities
1) Market Insights & Internal Collaboration
Conduct market & competitive intelligence , and share insights to influence the product roadmap.
Collect and structure customer and field feedback (in collaboration with Sales & CSM) to feed the Product roadmap (together with the Product Manager).
Ensure a continuous feedback loop between Product, Marketing, Sales, and CSM.
2) Positioning & Messaging
Define and refine the positioning and key messages of our solutions.
Guarantee consistency of messaging across all channels and assets.
3) Go-to-Market & Product Communication
Define and execute launch plans tailored to the scope (minor feature vs. strategic launch).
Design and produce product communication materials (product sheets, videos, etc.).
Sales enablement: create resources to empower the Sales team (pitch decks, objection handling guides, demo scripts, etc.).
CSM enablement : provide launch kits, tutorials, FAQs, and educational content to support our clients.
Orchestrate external and internal communications (customer/prospect emails, LinkedIn, internal announcements).
Train internal teams on product positioning and new features.
4) Adoption, User Experience & Growth
Contribute to activation, onboarding, and product adoption to maximize engagement, retention, and recurring usage.
Implement Product‑Led Growth initiatives (emails, in‑app campaigns, educational content, nurturing).
Monitor and analyze usage, adoption, and retention KPIs , and recommend corrective actions.
Qualifications
5+ years of experience in Product Marketing (ideally in B2B SaaS, healthcare, or tech), with strong experience in go‑to‑market strategies and sales enablement.
- Strong sense of ownership, with the ability to proactively drive initiatives and challenge the status quo.
- Strategic thinker able to connect the big picture to execution, with a hands‑on approach to turn ideas into reality.
- Ability to simplify complex products into clear, impactful, value‑driven messages.
- Ability to deeply understand customer needs and market dynamics, and translate complex products into clear, impactful, value‑driven messages.
- Comfortable working cross‑functionally and influencing diverse stakeholders (Product, Sales, Marketing, CSM).