Product Marketing Leader - GTM, P&L & Growth (Paris)

Europcar Mobility Group in Paris is seeking a Product Marketing Manager to own Go-To-Market and product development for all brands and segments. You will define buyer personas, pricing, and promotional strategies, while coordinating with IS&T, eCommerce, Sales, and Ops to implement local market actions.

You will manage product KPIs, P&L up to MAVC, and build loyalty initiatives across destinations, with a data-driven approach and cross-country collaboration in a hybrid work setting.