Product Marketing Lead Electrophysiology
Product Marketing Lead Electrophysiology – Cardiovascular (EMEA)
Location: Issy-les-Moulineaux, France; Wokingham, Berkshire, United Kingdom; Zug, Switzerland
Job Description
We are developing the next generation of smarter, less invasive, more personalized treatments in cardiovascular. The Cardiovascular team develops leading solutions for heart recovery, electrophysiology, and stroke. The Product Marketing Lead will support the adoption and business growth of EP products across EMEA.
We are looking for the best talent for the Product Marketing Lead Electrophysiology.
Responsibilities
- Function leadership – lead and develop the Product Marketing team across EMEA covering the full EP portfolio; set priorities, performance expectations, and individual development paths aligned with the regional commercial plan and launch calendar.
- Execution of the regional commercial plan – translate the regional marketing strategy into structured product marketing execution: launch deployment, campaign development, sales tools, materials, and account‑level activation programmes.
- Launch deployment – drive the in‑market execution of new product, indication, and care pathway launches: country readiness, sales force enablement, customer‑facing materials, congress activation, early‑experience capture, and post‑launch performance management.
- Customer engagement programmes – design and deploy regional customer engagement programmes – KOL programmes, advocacy development, congress and event activation, peer‑to‑peer initiatives – accelerating adoption and reinforcing positioning.
- Sales enablement – partner with Commercial to ensure the sales force is equipped to execute the commercial plan: messaging, objection handling, competitive responses, value‑based selling tools, and incentive programme design input.
- Commercial performance – own product‑level commercial performance, adoption KPIs, share trajectory, and activation metrics across the portfolio; structure findings into clear input for Strategy, Education, Commercial, and senior leadership.
- EPLT‑level partnership – engage as a strategic partner to EMEA leadership: deliver concise updates on launch progress, adoption performance, programme effectiveness, and market dynamics with commercial implications.
- Cross‑functional alignment – operate effectively across Marketing Strategy, Education, Commercial, Clinical, Medical Affairs, Market Access, Supply, and country leadership, with sharp understanding of role boundaries.
Requirements
- Experience – 7+ years in MedTech with deep electrophysiology, cardiovascular, or interventional procedural experience; combined product marketing, launch leadership, and commercial execution exposure at regional scale.
- Product marketing depth – demonstrated experience leading product marketing, launch deployment, and commercial execution at regional scale; track record of driving adoption and market share in competitive categories.
- Team leadership – proven experience leading marketing or commercial teams in matrix environments; able to attract, develop, and retain commercially oriented marketing and clinical talent.
- Commercial orientation – translates portfolio strategy into in‑market action – adoption, account engagement, field‑level competitive response.
- Cross‑functional fluency – operates effectively across Marketing Strategy, Education, KOL Management, Medical Affairs, Clinical Affairs, Commercial, Supply, and country leadership, with sharp understanding of role boundaries.
- Communication – strong written and verbal English; able to deliver concise executive updates and represent the function externally with KOLs and partners.
- Education – Bachelor's degree required; MBA or advanced degree strongly preferred.
- Travel – regular EMEA travel expected (approximately 40–50%).
Benefits
In addition to base pay, we offer an annual bonus, vacation days, parental leave of at least 12 weeks, bereavement leave, caregiver leave, volunteer leave, well‑being reimbursement, service anniversary and recognition awards, and participation in various insurance plans. For more information, visit Employee benefits | Supporting well‑being & career growth | Johnson & Johnson Careers.
Base salary: €73,200 – €125,695.
* Amounts and benefits may vary by location and are subject to change.
If you wish to include or request support for severely disabled people as part of your application process, please proactively inform the recruiter when first contacted by our Talent Acquisition Team.
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