Product Marketing Lead (B2B)

Purpose of the Role

We are looking for a highly skilled Head of Product Marketing B2B to accelerate revenue growth from our B2B segment. In this role you will focus on driving direct revenue and generating high-quality leads for the sales team while closely collaborating with Sales, Marketing, and Product to develop and execute effective marketing strategies that align with our business objectives.

What You Will Do

• Develop B2B Product Marketing Strategy: define and execute a comprehensive product marketing strategy for the B2B segment, aligning with the overall company goals. Select target markets, buyer personas, and positioning to maximize revenue growth.
• Go‑to‑Market Strategy: collaborate with cross‑functional teams to create go‑to‑market plans for new product launches and feature updates. Develop a deep understanding of customer needs and pain points to effectively communicate the value proposition to the target audience.
• Pricing and Packaging: determine competitive pricing strategies and packaging options to drive adoption and revenue growth. Analyze market trends, competitor pricing, and customer feedback to optimize pricing models.
• Lead Generation: develop and implement lead generation programs to generate high‑quality leads for the sales team. Utilize various marketing channels such as content marketing, email campaigns, social media, and events to reach target audiences and drive engagement.
• Marketing Budget Allocation: work closely with the Marketing team to allocate budget effectively across different marketing channels. Monitor and optimize campaign performance to ensure maximum ROI.
• Sales Enablement: collaborate with Sales teams to develop sales collateral, presentations, and training materials that effectively communicate the value proposition and competitive differentiation of our B2B products.
• Market and Competitive Analysis: conduct market research and competitive analysis to identify market trends, customer needs, and competitor strategies. Stay updated on industry best practices and emerging trends to drive innovation in our marketing approach.

Job Requirements

• Proven experience as a Product Marketing Manager/Lead or similar role in the B2B SaaS industry.
• In-depth knowledge of B2B marketing strategies, lead generation, and demand generation.
• Strong analytical skills with the ability to leverage data to drive decision‑making and measure marketing effectiveness.
• Excellent communication and presentation skills, with the ability to articulate complex ideas and concepts to both technical and non‑technical audiences.
• Ability to collaborate effectively with cross‑functional teams and manage multiple stakeholders.
• Strong project management skills with the ability to prioritize tasks, meet deadlines, and manage budgets.
• Excellent command of both spoken and written English.
• Bachelor’s degree in Marketing, Business, or a related field. MBA or advanced degree is a plus.

Why Should You Join Proton?

• Work that Matters: millions of people trust Proton with their privacy. We answer only to our users — not advertisers, not investors with conflicting agendas, not governments.
• Work with smart and dedicated people: our team is diverse, collaborative, and tight‑knit, with people from top academic institutions and organizations worldwide.
• Join a strong brand: our encrypted email service has become a staple of online security and privacy, featured in popular television and film productions.
• Technology: you’ll get the right hardware and software you need to do your best work.
• Learning & Development: we invest in your growth because sharp people make us better.
• Employee Benefits: strong health coverage, solid retirement options, generous leave, and wellness support to help you bring your best self to work every day.
• Stock Options: you have the opportunity to be an owner of the company from day one.
• In‑Person Collaboration: we believe in the power of face‑to‑face teamwork with offices across Geneva, Zürich, Barcelona, London, and more.
• Food: lunch and snacks are on us every day in our offices.
• Transport: we cover public transport, bike allowances, or parking, whichever works for you.
• Flexible Working: you own your schedule. Set hours that work for you and your team, because outcomes matter more than the clock.

Proton does not accept unsolicited resumes from any sources other than directly from candidates. We will not pay a fee for any placement resulting from an unsolicited offer, even if the candidate is subsequently hired by Proton.