Product Marketing & Communication Specialist (m/w/d)

Job Title: EU Product Marketing & Communication Specialist (m/w/d)

Company Description

STRONG is a company within the SKYWORTH Group.

SKYWORTH is:

• A major brand in China, manufacturing and selling large and small home appliances, TVs, as well as personal care and air-conditioning products
• The owner, manufacturer, and distributor of leading global brands such as Panasonic
• A manufacturer and distributor of Electric Vehicles
• A major producer of a wide range of tech products for multiple European brands METZ & METZ blu, …

STRONG operates in Europe through its 8 subsidiaries, with its European headquarters located in France.

STRONG is focusing on 3x product categories: ENTERTAINMENT, NETWORK & SECURITY.

Over the years, the brand has become the leading European supplier and market leader in satellite and Terrestrial receivers, as well as Google TV streaming boxes and sticks.

Additionally, the STRONG B2B business unit:

• Manufactures internet boxes for several EU internet service providers

The STRONG brand offers a complete ecosystem of products dedicated to audio-video entertainment, home connectivity, and home security. Product development is carried out in EU by a dedicated team, aligned with European consumer expectations.

Easy to install and offering good value for money, the brand aims to become a major European player.

STRONG products are available through leading physical and online retailers across Europe, and this year STRONG celebrates 40 years of innovation.

Your Responsibilities

• PRODUCT LAUNCH
  • NPI (New Product Introduction) - for the 3 ranges
  • Creation of all pieces necessary to build a product (brand logo & silk, carton, product packaging, various labelling, installation guide, manual, security instructions, reglementary labels warranty documentation. …)
  • Existing products - for the 3 range
  • New orders are an opportunity to update 1 or several contents
  • Validation with suppliers
  • Verification & validation of content quality before and after production
• PRODUCT MARKETING
  • Each NPI for the 3 range
  • Datasheet contribution (assisted by designers)
  • Amazon content quality checking A+ & B+
  • User Manual contriution (assisted by graphic designers)
• PRODUCT RELATED MATERIAL
  • Powerpoint slide deck (product and/or company oriented)
  • Lifestyle visual Brief (assisted by graphic designers)
  • Product videos Brief (assisted by graphic designers)
• POINT of SALES MATERIAL FOR EU SALES TEAM
  • Online: Amazon content adaptation (when needed)
  • Retail : Category management
• PIM – INTERNAL & EXTERNAL CMS (CONTENT MANAGEMENT SYSTEM)
  • Creation, update and quality control of product datas (tech specs, coherence, completion)
  • Upload and maintenance of visuals, et products documentation (datasheet, User Guide, Manual, reglementary documents)
  • Creation, modification and optimization of products attribute in sync with needs for business, marketing and sales
  • Structuration, setup and maintenance of PIM exports adapted to sales team and channel needs
  • Operational support and internal coordination on PIM evolution and everyday use
• INTERNAL COMMUNICATION
  • Internal Newsletter
  • Communication with sales team
• PRESS & MEDIAS
  • Contribution to the PR exercise
• TRADE SHOW
  • Contributions for the yearly show IFA/Berlin, (biggest Tech fair in EU, Sept each year)
  • 3 months preparation, various missions

Your Profile

WHO YOU ARE

• A proactive and motivated individual with a winning mindset
• Open-minded, adaptable, and not afraid of constant change
• A dynamic, creative, and energetic team player
• Rigorous, detail-oriented, and well-organized

EDUCATION & EXPERIENCE

• Higher education degree (3-5 years) in Marketing, Communication, or a related field
• Good understanding of the technology industry and market dynamics
• Around 2 years of relevant experience, including internships and apprenticeships

AVAAILABILITY

• Available immediately or within 1 month

LANGUAGES & SKILLS

• Excellent command of English (written and spoken) – C1/C2 level or equivalent (e.g. TOEIC)
• Excellent command of French (written and spoken)
• Additional languages are a plus
• Strong writing and communication skills
• Good knowledge of and interest in technology products and related categories

TOOLS

• Proficiency in Microsoft Office (Word, Excel, PowerPoint)
• Experience with translation tools
• Familiarity with AI tools
• Knowledge of CMS tools

What We Offer

• A dynamic and international work environment
• Flat hierarchies and short decision-making processes
• Performance-based compensation
• Flexible working hours and the option to work from home
• Employee discounts on our products