Product Manager Oncology

Role Details\n\n

Product Manager – Oncology

Contract type: Permanent, full-time

Location: Lille, France

3 days in the office – 2 days working from home possible\n\n

The Role\n\n

For our Accord Healthcare France division, within our Marketing team, and as part of the development of our portfolio, we are looking for an experienced Product Manager. Your main challenges will be to develop and implement the product strategy within your remit, to lead the launch of a new immunotherapy in Thoracic Oncology, and to oversee all marketing activities related to this product.

Key responsibilities:

Launch leadership & product strategy

Define the launch strategy for France and oversee the marketing plan during the launch phase (positioning, segmentation, targeting and omnichannel strategy).

Translate the global strategy into high-impact local activation plans.

Market analysis & insights

Develop an in-depth understanding of the therapeutic landscape, patient journeys and the needs of healthcare professionals.

Oversee competitive intelligence, performance analyses and field insights to inform key launch decisions.

Identify drivers of adoption and potential barriers to launch.

Omnichannel execution & field activation

Design and roll out integrated omnichannel campaigns to support the launch: sales force tools, scientific initiatives, educational programmes, conference presence.

Manage agencies and partners to ensure consistent execution.