Principal Business Development Manager
What We’re All About
Any company can tell you about how they are a multi‑award winning, market‑leading business and yes, we are both of those things in the world of IoT connectivity! But we’re more than that. ✨ Our mission? To make IoT management a breeze for any device, anywhere. With over 20 million IoT subscriptions active in 165 countries and direct partnerships with 50+ mobile networks, we connect you to more than 750 networks worldwide, delivering unmatched value across the IoT connectivity chain.
IoT… a fancy acronym or a secret code?
The Internet of Things (IoT) is like the magical glue that keeps the world connected! ✨ From ordering your favourite takeaway to the ANPR technology that helps you find a parking spot, IoT is everywhere—even if you don’t realize it. At Wireless Logic, we provide cutting‑edge connectivity solutions and technologies to ensure a vast array of devices stay seamlessly connected.
Role Overview
We are looking for a passionate, enthusiastic, and professional salesperson who is truly excited by the future of technology. As a Principal Business Development Manager you will work within the Sales function to build strong relationships with new prospects within the IoT Sector. You will discover and onboard new accounts that will deliver long‑term, high revenue business to Wireless Logic and ultimately achieve a set of realistic quarterly targets. Once the new client has been onboarded and delivered the expected revenue, you will coordinate a clear and meaningful handover to our Account Development team. As a Senior member of the team, you will be expected to operate with a reasonable level of autonomy.
Your Daily Quest
- Working within your focus market to identify key players, what the requirements are and how Wireless Logic can target this market more effectively as a result
- Actively working to create new appointments through a multi‑touch sales strategy
- Attending customer appointments to establish rewarding relationships
- Helping prospective customers solve their business problems through excellent consultation and delivering high quality, professional proposals in the appropriate format
- Build, maintain and manage a high performing blended sales pipeline
- Collaborate with Marketing to host or assist on events, webinars or being creative to attract prospects
- Working towards consistently achieving your quarterly goals and objectives
- Effectively communicate between departments to meet customer requirements and manage their expectations
- Continuously demonstrating a desire to improve your level of understanding of the business
The Secret Sauce
- Minimum of 7 years’ business development experience using a consultative sales process
- Minimum of 7 years demonstrable experience of solutions‑based selling
- Experience in IoT Connectivity sales
- Successful track record within a similar or adjacent industry
- Natural ability to build rapport to achieve engagement from a wide variety of people
- Commercially confident to discuss complex topics with high‑level decision makers
- Strong objection handling, negotiation and closing skills
- Excellent written, face‑to‑face and phone communication skills
- An ability to influence decision‑makers
- Work effectively and collaboratively in a team
- Efficient time management
- Clear Communication
- Resilience