Principal Business Development Manager

What We’re All About

Any company can tell you about how they are a multi award winning, market‑leading business and yes, we are both of those things in the world of IoT connectivity! But we’re more than that. Our mission is to make IoT management a breeze for any device, anywhere. With over 20 million IoT subscriptions active in 165 countries and direct partnerships with 50+ mobile networks, we connect you to more than 750 networks worldwide, delivering unmatched value across the IoT connectivity chain. Innovation is in our DNA, and we have a hunger to wow. We offer industry expertise, stellar service support, and the most flexible, resilient, and secure connectivity solutions on the market across various sectors including industry, agriculture, healthcare, security, transport, utilities, and smart cities.

Role Overview

We are looking for a passionate, enthusiastic, and professional salesperson who is truly excited by the future of technology. As a Principal Business Development Manager you will work within the Sales function to build strong relationships with new prospects within the IoT sector. You will discover and onboard new accounts that will deliver long‑term, high revenue business to Wireless Logic and ultimately achieve realistic quarterly targets. Once the account has been onboarded and delivered the expected revenue, you will coordinate a clear handover to the Account Development team. As a senior member of the team, you will operate with a reasonable level of autonomy.

Your Daily Quest

• Identify key players in your focus market and understand how Wireless Logic can target this market more effectively.
• Create new appointments through a multi‑touch sales strategy.
• Attend customer appointments to establish rewarding relationships.
• Consult prospective customers, solve their business problems, and deliver high‑quality professional proposals.
• Build, maintain and manage a high‑performing blended sales pipeline.
• Collaborate with Marketing on events, webinars or other prospect‑attracting activities.
• Consistently achieve quarterly goals and objectives.
• Communicate between departments to meet customer requirements and manage expectations.
• Continuously demonstrate a desire to improve understanding of the business.

The Secret Sauce

• Minimum of 7 years’ business development experience using a consultative sales process.
• Minimum of 7 years of solutions‑based selling experience.
• Experience in IoT connectivity sales.
• Successful track record within a similar or adjacent industry.
• Natural ability to build rapport and achieve engagement with a wide variety of people.
• Commercially confident to discuss complex topics with high‑level decision makers.
• Strong objection handling, negotiation and closing skills.
• Excellent written, face‑to‑face and phone communication skills.
• Ability to influence decision‑makers.
• Team collaboration skills.
• Efficient time management.
• Clear communication.
• Resilience.

Why Come Work With Us

• The chance to join a creative, entrepreneurial company where bold ideas are celebrated.
• Full training, ongoing support, and the tools to help you thrive and grow in your role.
• We genuinely care about our people and ensure everyone feels valued, respected, and part of the family.

If you require reasonable accommodation during the application and selection process, please let us know. We will work together to best meet your needs.

Wireless Logic Group unites and brings people together. We accomplish this by leading with a lens of diversity, equity, and inclusion in everything we do. As a global company that drives culture, we aim to reflect the world’s diverse voices both internally and externally to ensure success in our mission.

By applying for this role, you are consenting for us to hold and process your data in compliance with the General Data Protection Regulations. If you have any questions or wish to exercise your right to access, erase or restrict the holding or processing of your data, please contact us at and we will respond to your query as soon as possible.