Principal Business Development Manager

Role Overview

We are looking for a passionate, enthusiastic, and professional salesperson who is truly excited by the future of technology. As a Principal Business Development Manager you will work within the Sales function to build strong relationships with new prospects within the IoT Sector. You will discover and onboard new accounts that will deliver long‑term, high revenue business to Wireless Logic and ultimately achieve a set of realistic quarterly targets. Once the new client has been onboarded and delivered the expected revenue, you will coordinate a clear and meaningful handover to our Account Development team. As a senior member of the team, you will be expected to operate with a reasonable level of autonomy. This position allows you to continue growing your skills in sales with regular training and encourages a career path with our Learning & Development team.

Responsibilities

• Work within your focus market to identify key players, understand their requirements, and determine how Wireless Logic can target this market more effectively.
• Create new appointments through a multi‑touch sales strategy.
• Attend customer appointments to establish rewarding relationships.
• Help prospective customers solve their business problems through excellent consultation and deliver high‑quality, professional proposals in the appropriate format.
• Build, maintain, and manage a high‑performing blended sales pipeline.
• Collaborate with Marketing to host or assist on events, webinars, or creative prospect‑attraction initiatives.
• Work towards consistently achieving your quarterly goals and objectives.
• Effectively communicate between departments to meet customer requirements and manage expectations.
• Continuously demonstrate a desire to improve your understanding of the business.

Qualifications

• Minimum of 7 years’ business development experience using a consultative sales process.
• Minimum of 7 years demonstrable experience of solutions‑based selling.
• Experience in IoT Connectivity sales.
• Successful track record within a similar or adjacent industry.
• Natural ability to build rapport and engage a wide variety of people.
• Commercially confident to discuss complex topics with high‑level decision makers.
• Strong objection handling, negotiation, and closing skills.
• Excellent written, face‑to‑face, and phone communication skills.
• Ability to influence decision‑makers.
• Work effectively and collaboratively in a team.
• Efficient time management.
• Clear communication.
• Resilience.

Benefits

• The chance to join a creative, entrepreneurial company where bold ideas are celebrated.
• Full training, ongoing support, and the tools to help you thrive and grow in your role.
• We genuinely care about our people and make sure everyone feels valued, respected, and part of the family.

Equal Opportunity

Wireless Logic Group unites and brings people together. We accomplish this by leading with a lens of diversity, equity, and inclusion in everything we do, aiming to reflect the world’s diverse voices both internally and externally.