PR & Editorial Manager

Purpose of the role

Working closely with Head of PR, develop, plan and execute a long-term editorial strategy for the UK and Irish markets across print and online platforms ensuring alignment with International guidelines.

Key Responsibilities

• DEVELOP AND IMPLEMENT THE PCD MEDIA STRATEGY: devise a plan to support star launches, corporate stories and local activities to ensure the right fit and increased visibility for the brand.
• Support all International initiatives with a strong media strategy.
• Identify opportunities for the brand and implement bespoke initiatives.
• Collaborate with Central team to leverage and share best‑practice.
• DEVELOP KEY RELATIONSHIPS WITH MEDIA PARTNERS: maintain and develop strong press contacts with national, mainstream, niche and online titles, and within the beauty industry.
• Act as frontline representative for the company for incoming media inquiries.
• SECURE AND INCREASE VISIBILITY OF PCD VS COMPETITION: ensure targets are met on DMR and LVMH Media; #1 in print and online.
• Maximise visibility on PCD (fragrance, makeup, skincare and corporate) in close collaboration with all departments within the UK and Central teams for both print and online activities.
• Generate standalone features, shoots, interviews and video content, working collaboratively with the media to ensure Dior storytelling is optimised.
• Manage the makeup artist programme and seek out beauty shoots within mainstream and ?image? titles for the full year.
• Work closely with the Influencer PR Manager to activate digital stories on Influencer ?Friends of the House?.
• Support Head of PR with the planning, organisation and execution of press trips and events for Dior.
• Co‑responsibility for the day‑to‑day running of the Press Office.
• Raise awareness and promote the brand image through UK & Ireland in line with the brand’s business objectives.
• Shared responsibility for the day‑to‑day management of the PR Assistant, including developing performance, setting measurable objectives and KPI?.
• Liaise with Marketing teams to develop launch plans and communicate PR objectives.
• Act as a brand guardian; drive networks inside and outside of the beauty arena to expose the brand to the most influential endorsements.
• Support Marketing with regional editorial support for local events to create excitement.
• Closely control the PR budget ensuring efficient raising of PO?.
• Build, maintain and manage relationships with Dior Couture.
• Compile monthly evaluation and analysis reports, extracting figures from DMR and LVMH databases.
• Oversee the ordering of pre‑series, catalogue stock and corporate materials for press.

Person Specification

• Proven experience working either in‑house or with an agency for a luxury brand (5+ years).
• Strong knowledge of current brand campaigns within the industry.
• Personal affinity with brand and products.
• Innovative and creative thinker able to develop new ways to tell the brand’s story.
• Proven record of successful relationships with the UK Press.
• International / Cross‑Functional experience an asset but not essential.
• Perfect written and spoken English.
• Excellent organisational, time‑management and budget management skills.
• Drive and resilience to deliver results.
• Mature, confident and persuasive individual who is at ease with both senior management and external stakeholders.
• Technical Skills: Capability to understand and defend brand DNA; creativity; strong analytical skills; strong communication skills.
• General I.T. Skills: Excellent presentation skills.