Posted 1 day ago Paris, France Maison 123 Responsable animation E-commerce & CRO

Why Here?

Maison 123 delivers meaningful, quality, and sustainable fashion at fair prices for today’s women. Certified B Corp since the end of 2025 as part of Groupe Etam, the brand emphasizes responsible social and environmental practices, transparency, and accountability. This role reports directly to the Digital Manager within the Digital, Marketing, CRM & Image department at the Clichy headquarters.

What Will You Do?

As a Responsable animation E-commerce & CRO at Maison 123, you will define and pilot commercial animation planning for e-commerce sites, the mobile app, and newsletters across France, Belgium, Germany, Switzerland, UK, Spain, and international markets. You will use Content Square to identify conversion optimization opportunities in navigation, category pages, product sheets, and checkout tunnels, then build a CRO roadmap with A/B tests and data-driven UX/UI enhancements. Additionally, you will track and analyze key e-commerce KPIs like conversion rates, revenue, average basket, and bounce rates while creating regular reports and measuring impacts from operations and optimizations.