Performance Marketing Specialist – Meta & Google Ads

We are hiring on behalf of our partner company for a Performance Marketing Specialist to plan, execute, and optimize paid media campaigns across Meta Ads and Google Ads, driving revenue growth across a portfolio of brands and accounts.

Key Responsibilities:

• Own and operate Meta Ads and Google Ads accounts hands-on daily, including campaign structure, budget pacing, bidding, and optimization.
• Scale spend profitably while maintaining ROAS and CAC/CPA targets, defending spend decisions with clear data.
• Manage Google Shopping/Performance Max campaigns alongside Meta Ads, ensuring a unified view of performance and budget allocation across both platforms.
• Develop and test high-performing ad creatives in collaboration with the creative team, tailored to each account's audience and objectives.
• Conduct audience segmentation, A/B testing, and continuous optimization to improve campaign efficiency across accounts.
• Monitor and report on key metrics (ROAS, CAC/CPA, CTR, conversion rate) and present clear performance updates and recommendations to stakeholders.
• Ensure accurate tracking and attribution setup across platforms (Meta Pixel/CAPI, Google Tags/GA4).

Required Skills & Qualifications:

• 3–5+ years of hands-on experience managing both Meta Ads and Google Ads campaigns.
• Experience in E-commerce/D2C performance marketing is strongly preferred.
• Experience working in a performance marketing agency managing multiple accounts across different industries (large or enterprise agency background is a strong plus).
• Fluency in ROAS, CAC/CPA, and campaign architecture analysis.
• Strong understanding of ad creative and copywriting, with a sharp eye for high-performing concepts.
• Data-driven mindset with strong analytical and A/B testing skills.
• Ability to manage multiple accounts simultaneously while maintaining accuracy and meeting deadlines.

Required Skills & Qualifications:

• Meta Blueprint and/or Google Ads Certification
• Experience with Shopify or other e-commerce platforms
• Experience with Google Merchant Center and product feed management
• Familiarity with AI tools for reporting, creative development, or campaign optimization

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