Performance Marketing Manager

Skello is a European company on a mission to reinvent shift work by providing a collaborative solution that helps teams better anticipate, organize, and communicate. It is a workforce‑management platform for shift‑based workplaces, enabling managers to optimize staff costs and employees to enjoy easier communication and simplified daily life.

What you will do

• Design and execute Skello’s inbound strategy across France, Spain, Italy, Belgium, Luxembourg, and Switzerland.
• Build a scalable acquisition system combining SEO, content, automation, and conversion optimization.
• Leverage AI and LLMs deeply to multiply content output, speed, and personalization.
• Use tools such as HubSpot, Notion, and Looker to achieve a new level of productivity.
• Lead a data-driven content strategy: reports, landing pages, videos, calculators, and experiments.
• Define and own KPIs—MQLs, SQLs, MRR, CPL—and drive their rapid growth.
• Collaborate closely with Growth, Product Marketing, Sales, and Design to ensure alignment from awareness to revenue.
• Build and mentor a small, high‑performing inbound team as we scale.

What we are looking for

• 4–7 years of experience in inbound marketing or growth, preferably in a B2B SaaS or scale‑up environment.
• Proven expertise in SEO, lead generation, nurturing, and marketing automation with HubSpot mastery expected.
• A strong analytical mindset with deep understanding of conversion funnels and attribution.
• A creative, ROI‑driven marketer who balances storytelling and performance.
• Deep, productive use of AI—beyond simple prompts—for workflow scalability.
• Proficiency in tools that structure, scale, and optimize workflows.
• Thrives in fast‑paced, high‑expectation environments where ownership and initiative are key.
• Fluency in French and English (C1 minimum); Italian or Spanish is a plus.
• If you have not integrated LLMs into your marketing practice or are unaware of Claude Code, this role is not for you.

What this role can offer you

• A central position in Skello’s European growth strategy.
• The opportunity to lead one of the most strategic growth pillars of the company.
• Access to a strong brand, great data, and cross‑functional collaboration.
• Real autonomy, high standards, and tangible impact.
• A culture built on our SHIFT values: set the bar higher every day, have each other’s back, imagine tomorrow, start today, focus on customers first, and take the work seriously, not ourselves.

Interview Process

• First Interview: Meet with VP Marketing Eliott to discuss fit and Skello’s vision.
• Business Case: Work on a real growth challenge to showcase analytical and strategic thinking.
• Debrief: Meet a member of the Sales team, a member of the Product team, and Eliott to discuss your approach.
• Final Interview: Meet with CEO Quitterie to align on ambition, impact, and culture fit.

Benefits

• Eight days’ leave in addition to five weeks’ paid holiday.
• Meal ticket card (Swile).
• Installation budget of €150 to work from home.
• Sustainable mobility package that can be combined with 50% of public transport costs.
• Mutual insurance (Side Care).
• Reasonable remote policy (up to two days per week).
• Gym in our offices.
• Customised onboarding and continuous training budget.
• Offices in the heart of Paris.