Performance Marketing Lead, Global

Performance Marketing Lead, Global

Department: Marketing

Employment Type: Full Time

Location: Paris

Compensation: €70,000 - €90,000 / year

Description

Upway is the leading platform selling refurbished e-bikes in Europe and the US. Our mission is to make electric mobility accessible to everyone.

With a very ambitious plan for the years to come, we are expanding our Performance Marketing team in order to fuel our rapid growth.

As Performance Marketing Lead at Upway, you will define our roadmap, allocate budget efficiently, lead a high performing team and ultimately drive customer acquisition and revenue growth globally.

This role is ideal for an analytical, data-driven professional with proven people leadership skills, who thrives in a fast-paced, B2C e-commerce environment.

Key Responsibilities

• Strategy: Build a comprehensive Performance Marketing roadmap (SEA & SEO, paid Social Media, GEA & GEO, etc.) aiming at driving traffic and generating revenues for Upway globally in an increasingly efficient way.
• Budget Management: Plan and allocate our Performance Marketing budget (millions of Euros per year!) efficiently across Markets and Channels, for both the Supply and Demand sides of our business.
• Leadership: Lead a high performing team to execute our plan; set a strong culture of ownership, innovation and resilience.
• Tracking: Closely monitor campaigns performance by implementing best practices in terms of attribution and by building dashboards.

Skills, Knowledge and Expertise

• 10+ years of experience in Performance Marketing and related Marketing fields (e.g., SEO), with a track record of improving spend efficiency.
• Proven experience leading high performing teams.
• Stellar analytical skills and the ability to make data-driven decisions.
• An entrepreneurial, results-oriented mindset with a strong sense of ownership.
• Proficiency with Performance Marketing platforms (mostly Google Ads and Meta Ads).
• Experience working with Performance Marketing tracking tools and attribution mechanisms (e.g., Google Analytics 4, Google Tag Manager).
• Great communication skills to present results in an informative and persuasive way to a wide range of stakeholders (Co-Founders, General Managers, Tech).

Team and Compensation Policy

Upway operates in Western Europe and the US, with the support of prestigious investors including Sequoia Capital, Global Founders Capital and Exor. It holds an exceptional team of talented people who thrive in fast paced environments and who are dedicated to the mission: Making electric mobility accessible to everyone.

• You will receive equity shares in the form of stock options.
• You will operate in an environment, where you can take as much responsibility as you are able to handle. This will present great learning and growth opportunities.
• You’ll work in a fast paced environment, where we favour quick decision making and getting things done.
• You’ll work on a great product. Electric and sustainable mobility will be ever present in your day-to-day, and you’ll become an expert in these topics.