Performance Marketing Lead, EMEA/LATAM Growth

As a Performance Marketing Manager, you will develop and execute paid marketing campaignsacross various channels, in the EMEA/LATAM region.

This role will work closely with themarketing team to set campaign objectives, target audience, and budget, and use data analysisto optimize both regional and global campaign performance.

● Lead the planning and execution of paid marketing campaigns across various channels(Google, Bing, LinkedIn, Meta, Reddit, etc.)● Set campaign objectives, target audience, and achieve budget targets.● Monitor, analyze, and optimize campaign performance using data from tools like Looker,Google Analytics, HubSpot, and Salesforce.● Make data-driven decisions to optimize campaigns, drive performance, and maximizeReturn on Ad Spend (ROAS).● Stay on top of ad spend and deliver strong ROI while adhering to allocated budgets.● Own performance reporting from top-of-funnel through lead and pipeline generation,delivering regular readouts to the EMEA/LATAM Sales Director, General Manager, andmarketing leadership.● Conduct root cause analysis on performance trends and translate findings into clear,actionable recommendations for senior stakeholders.● Collaborate with marketing and sales stakeholders to identify opportunities for growth,experimentation, and optimization.● Manage purchase orders and forward invoices from ad platforms to the finance teamaccurately and on time, in compliance with internal policies and vendor agreements.● Stay current on industry trends and best practices across all ad platforms and channels.

● 3+ years experience in performance marketing, digital marketing, or demand generation,with at least 1 year in the B2B software industry.● Strong analytical skills with the ability to work across raw and structured data sources(Excel, Looker Studio, Google Analytics, etc.) to surface insights and drive decisions.● Proven ability to communicate performance results and strategic recommendations tosenior leadership and cross-functional stakeholders, both verbally and in writing.● Experience developing high-performing ad content and creative in collaboration withcross-functional teams.● High attention to detail when working with financial data, performance data, andcampaign setup across platforms.● Strong organizational skills with the ability to manage multiple projects simultaneously.● Intellectually curious mindset with a desire to seek out opportunities for improvement andoptimization.