Perfect Store & Shopper Marketing Specialist (M,F,X)

Job Description

Location: Europe-based role. Required to be located close to our Royal Canin Aimargues site within the country of residence.

Type of contract: Permanent.

The Perfect Store & Shopper Marketing Specialist works in collaboration with European Category and Customer Strategy role and with the Cluster MS&D Team, responsible for embedding a Category First culture across Europe.

What are we looking for?

• Category/Customer or Retail Sales experience for understanding FMCG, sales and retail environment, ways of working and efficient communication and deployment of initiatives.
• Technical and functional experience in category management, shopper insights, customer-facing experience, and skill in an analytical approach.
• Education in Business Administration, Marketing or similar.

Key Responsibilities

• Lead Perfect Store design and deployment, defining shelf and assortment principles in line with the category strategy and acknowledging cluster specificity.
• Collaborate with Global Category and Perfect Store role to ensure European Perfect Store design principles leverage the most updated and relevant research insights and company knowledge.
• Integrate shopper analytics, insights and proven performance into the range review and recommendation for Picture of Success.
• Collaborate with the Category lead to ensure category vision is suitable for tailoring to customers and runs annual range reviews.
• Collaborate with Category leadership, Cluster MS&D team and Perfect Store roles to ensure relevant reporting, merchandising and range review support.
• Collaborate with Set 2 Sell BP (Salesforce where live) to ensure that the system supports the PS implementation measurement.
• Act as internal management of delivery of the Perfect store program and track Perfect Store completion and progress KPIs; deliver insights and analysis for Perfect Store compliance across Europe.
• Work through membership of the Omni-Channel and PSR team and wider S&M team, with close collaboration with other Category roles (especially Category & Customer Strategy Manager), MS&D portfolio roles and with Perfect Store Managers and Sales Leaders in the Clusters.
• Achieve success through delivery and execution via Cluster Sales Teams of a best-in-class Picture of Success operating with a category first approach and data-informed insights.

What can you expect from Mars?

• We believe in a relationship of mutual trust, dignity and respect between our company and associates that is more meaningful than the standard employer/employee relationship.
• Associates can expect to be respected, supported and valued as individuals, to be treated fairly and equitably.
• The opportunity to learn and develop, taking charge of your own career across Mars.
• You will work in a multicultural environment (more than 40 nationalities) and your dog will be welcomed by more than 100 other associates’ dogs at the office.
• You will work in a unique campus that gathers more than 800 associates working for: the international HQ, the French subsidiary, two laboratories, a kennel and a cattery with more than 200 cats & dogs, and finally the most important factory of the Royal Canin group.