Owned media lead (H/F)

You will act as the key link between global strategy and local execution,ensuring owned media aligns with paid/earned campaigns to drive conversion andgrow the loyalty/membership program.

CRM & Automation: Plan and deploy automated, data-driven CRM campaigns via a

Marketing Automation Platform (MAP) in line with the local marketing calendar.

Data & Personalization: Leverage customer segmentation to deliver targetedcontent, boost member growth, and support SEO initiatives.

Omnichannel Collaboration: Partner with Paid Media, Production, and Commercialteams to align campaigns with the Quarterly Commercial Plan.

Membership & Activation: Take ownership of local events, partnerships, andactivation campaigns for the brand's membership program.

Education: Degree in Marketing, Communications, Business, or a related field.

Experience: 5 to 7 years of proven experience in CRM or media planning, ideallywithin retail or e-commerce.

Technical Skills: Strong expertise in digital channels, campaign tracking, anddata analytics tools.

Soft Skills: Excellent communication and stakeholder management skills; abilityto collaborate effectively in a fast-paced, matrix environment.

If this sounds like your next challenge, don't hesitate—apply today!#jmhom1CDI